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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. It has a compounding effect - the more good decisions a business makes, the better the results will be. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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25 Review Sites to Get More Reviews for Your Business

Neil Patel

Let me show you why you should be scoping out reviews for your business. Why It’s Important for Your Business to Get Reviewed. With over 31 million small businesses in the US, consumers have a massive amount of choices. For businesses, this means it’s crucial to find ways to set your brand apart from competitors.

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Buyer Personas: Tips to Make Them Work Better for Your Sales Team

Sales Hacker

Our guess is that poor Polly from purchasing is gathering dust on a noticeboard in the canteen or buried somewhere deep in your internal network of folders. Your business exists solely to satisfy buyers. Perfectly position the product/service to their prospects. Your sales team. So where are you going wrong?

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Understanding Risk Management Strategies as a PayFac

Stax

To establish an effective risk management program as a PayFac, you must establish a dedicated risk management team, utilize the right tools and technology, develop proper risk management policies and procedures, conduct regular risk audits, and stay up-to-date with the latest industry regulations.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This post is a collaboration with Gilad Horev.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. .