Casey Accidental
OCTOBER 20, 2020
This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. The Types of Marketplaces. Common Marketplace Vectors.
Sales Enablement, SaaS and Growth
MAY 22, 2017
While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.
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Casey Accidental
NOVEMBER 13, 2019
As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. I’ve helped their business, but they’re asking for help driving more customers.
Intercom, Inc.
JANUARY 23, 2020
The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. Along the way, they’ve become something of a leading authority on subscription businesses. Poor marketing. In this world, growth trumps all other priorities.
Casey Accidental
OCTOBER 20, 2020
This is part two of a three part series on sequencing business models. Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. The Types of Marketplaces. Common Marketplace Vectors.
Andreessen Horowitz
SEPTEMBER 19, 2023
We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. to build digital grocery businesses in the U.S. a16z has long had an investment theory that we should invest behind strengths of a business model and opportunity, not lack of weakness.
Stax
FEBRUARY 19, 2024
Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Some solutions, like Slack or Microsoft, are useful for any kind of business. But not all SaaS products are alike.
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