Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Done well, it’s a model that gives anyone at your company an immediate understanding of your customers.

Business 184

Business B2C Scale Headcount 184

Sales Hacker

JANUARY 16, 2018

A proper outbound sales strategy has real science behind it. You can’t just start pounding the pavement with no direction and expect to achieve growth. Wanna know the secret sauce behind a scalable outbound process that leads to significant growth? Market Segmentation combined with tailored messaging.

Scale 85

Scale Sales Hiring Payment Services Payment Methods 85

Chart Mogul

JANUARY 8, 2020

In the early stages of a SaaS company, when hiring sales reps is not an option, growing "organically" is key to achieving traction. But that type of growth can often be elusive. That's why we asked Anna Crowe to share the story of how her team achieved that natural growth and the lessons they learned along the way. Image Source.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

SaaStock

MARCH 21, 2019

Ashley has spent the last two and a half years helping the OpenView portfolio companies with their go to market strategy including product-led growth. And while you are on the saving side, be sure to sign up for our Insider Sale to be in for early access to our 2 for 1 tickets for Saastock19 taking place in Dublin in October. .

Scale 172

Scale Scaling Business Model B2B 172

SaaStr

JULY 29, 2022

As they scaled, they radically changed how they did sales. They moved to a more traditional SaaS inside sales model, and they started shipping out these hardware devices, and only 30% to 40% of the customers would end up paying for them. Like sales doesn’t like freemium. It was literally yesterday, sales versus PLG.

Scale 216

Scale Scaling Sales Hiring Enterprise 216

OpenView Labs

DECEMBER 21, 2020

“The prevailing go-to-market structure for SaaS companies in the last decade is through an inside sales team. Virtually all inside sales teams were forced to go remote in mid-March and haven’t been back in the office since. Teams are starting to ramp back up, and the next chapter of inside sales is a little wild.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Teamgate

DECEMBER 11, 2019

One actionable growth hacking strategy you can implement right now involves a little tweak in your website’s landing page (if it’s not already been done): instead of showing your latest product or a sale first, show a freebie first. Who doesn’t love a good freebie? Finally, don’t be afraid to publish customer testimonials.

Growth Hacking 89

Growth Hacking Startup Investment Innovation 89

SmartKarrot

MARCH 15, 2022

The right process is to hire a growth marketer or VP of sales. Growth does not happen out of thin air. To grow your business, you need to keep all the growth possibilities in mind. The four major growth strategies are-. Product-led growth Sales-led growth Marketing-led growth Customer-led growth.

Sales Hiring 10

Sales Hiring Marketing Business Sales 10

Chargify

APRIL 23, 2019

The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. You’ll also hear this stage called validation or the product/market fit stage. Achieving viral growth. Funnel optimization**.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Baremetrics

APRIL 16, 2021

If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? This is not the time to invest in sales and marketing. Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. That’s the success.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Intercom, Inc.

JULY 13, 2018

These companies had incredibly smart and experienced people, but the underlying business model was broken: They were creating volume businesses without a clear-enough plan for how to solve the profitability question. For a viable business, the value of the customer must exceed the cost of acquiring that customer.

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Hull

JANUARY 10, 2021

Removing these silos and creating a single customer view improves alignment and makes it easier for teams that interact with customer data (including marketing, sales, support, customer success, product and operations) to navigate the growing landscape of technology. Timely notifications to sales to reach out. Sales operations.

Data 52

Data Scale Technology Social Media 52

OpenView Labs

JULY 12, 2019

This is why it feels a little strange to be the one calling out the fact that we have, in some instances, reached a point of diminishing returns when it comes to viewing marketing and sales through a purely data-defined lens. As one set of entrepreneurs used Shopify to bring their business dreams to life, they told other entrepreneurs.

Data 52

Data Marketplace as a Service Advertising Branding 52

ProfitWell

SEPTEMBER 30, 2019

Nasdaq reports Klaviyo snags a spot in the 2019 Cloud100 , just after the Boston Globe featured Klaviyo’s CEO Andrew Bialecki on growth and building the next pillar company in Boston. Klaviyo is a growth marketing platform created for online businesses— featuring powerful marketing automation and a revenue-driving email platform.

Startup 40

Startup Technical Cofounder Sales Recruiting Healthcare 40

SmartKarrot

FEBRUARY 12, 2021

The ideas on his blog aim at churn reduction , growth marketing, and expansion. The blog is all about business models, startups, marketing, and more information. It also helps understand sales, SaaS metrics, and business growth. HubSpot blog is a haven for all marketers. Sales Hacker.

SaaS 23

SaaS Entrepreneurship Technical Review Social Media 23

User Pilot

MAY 19, 2021

However, if you break down who they were asking: High-growth bootstrapped companies spend 20% less on general and administrative costs while spending 25% more on marketing compared to low growth bootstrapped companies. People want more personalized, more powerful, more affordable, and more intuitive products than before.

B2B 119

B2B Marketing SaaS Social Media 119

SaaStr

MARCH 19, 2019

If you’re really practically trying to figure out how do I measure and scale a platform or an ecosystem, the same way that you’re building a funnel for your sales team you can build a funnel for your platform. One other thing I would add here. We have the Slack fund in part to help do this. What are your thoughts on this one?

Payments 118

Payments Scale Scaling Revenue 118

The Marketing & Growth Hacking Publication

MARCH 6, 2019

the man who coined the term growth hacking?—?describe describe a growth team as a cross-functional and collaborative team made of experts not just in marketing and sales, but also analytics, engineering, and product management. Your startup environment should be that encourages creativity , innovation , and growth.

Sales Recruiting 40

Sales Recruiting Startup Growth Hacking Sales Hiring 40

SaaStr

MAY 21, 2019

And you flip around, January was the single best January in 30 years for the market indices. Remember to always buffer for contingencies, keep in mind that product launches are always late, competition can always increase which may drive press commoditization, or might just cost you more sales and marketing to compete.

Cloud 165

Cloud Scale Finance Retention 165

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Another thing to keep in mind is that you should focus one educating customers more than simply promoting offers and sales. Amit Gani is the founder of Business Waste Guru.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21