SaaStock

MARCH 29, 2019

Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business. Work on developing your brand. So consumers turn to brands. Full post.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Intercom, Inc.

DECEMBER 21, 2021

With that in mind, before we welcome the new year and all the good things to come, we’ve gathered our favorite insights and nuggets of wisdom from 2021 in a special wrap-up episode. Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Zanade Mann , founder of Black Women’s Business Collective.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. SaaS pricing is one of the most important (but difficult) decisions a new business makes.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., Unless you are solving a brand-new problem (e.g., How many target customers have you spoken to — and what was their reaction to your presentation?

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

SaaS Onboarding Emails

FEBRUARY 5, 2019

create their first project CTA: Upload a Video/ Make a New One/ Borrow one from us Strengths: Whereas the poem welcome email introduced the brand at large, this second Day 1 email jumps into the task at hand. Presenting different options based on where a user is starting also helps to bring down any barriers to clicking through.

Onboarding 40

Onboarding New CTO CTO Advertising 40

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

Crafty CTO

JUNE 5, 2023

Very off brand. New Mac Pro: I was very amused when, as Apple talked about this beast having 7 PCIe slots and mentioned what you’d use them for, they skipped one little item … GPUs. Sloppy Apple Keynote Observations Part 1: Everything Except Keynote video: Apple blew out the audio levels on interstitial music.

Generative AI 40

Generative AI AI Branding 40

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I’m sure many of you use New Relic. Jay Snyder.

Payment Methods 188

Payment Methods Merchant Services Scale Payments 188

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

Sales Hacker

JUNE 12, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome no brand in market. How to overcome no brand in market (01:23). ? All right guys, welcome to the Sales Hacker’s Success Summit presentation, How To Close The Enterprise When You Are Just A Startup. This is tough.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Speechless.

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

APRIL 16, 2019

Going above and beyond, being thoughtful and we try to say, how do we infuse Southern hospitality into our brand and make that a differentiator rather than being stressed about the fact that there are some negatives of being where we are. The catch was he had just moved his family four kids to New York city. This was a problem.

CTO Hire 152

CTO Hire Travel Underperforming Technical Team CTO Coach 152

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Audacix

JANUARY 1, 2019

You can start with the usual channels for knowledge transfer - ops manuals, mastermind sessions, lunch presentations, etc. After interacting with many new DevOps teams, my sense is that many of them are hamstrung by the imagination and risk appetites of their senior leaders, in a classic case of you don't know what you don't know.

DevOps as a Service 75

DevOps as a Service Cybersecurity Scale New CTO 75

Intercom, Inc.

APRIL 22, 2021

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. And Digg is an iconic brand, really amazing products in its time.

Technical Review 274

Technical Review Leadership VP of Engineering CTO Coach 274

Audacix

JULY 18, 2022

You can start with the usual channels for knowledge transfer - ops manuals, mastermind sessions, lunch presentations, etc. After interacting with many new DevOps teams, my sense is that many of them are hamstrung by the imagination and risk appetites of their senior leaders, in a classic case of you don't know what you don't know.

DevOps as a Service 52

DevOps as a Service Technical Review CTO Coach Underperforming Technical Team 52

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. .” Bret was formerly the CTO at Facebook. How should the success of marketing be measured?

Scale 167

Scale Sales Hiring Sales Recruiting Sales 167

Upscope

JANUARY 5, 2020

If you want to learn more before getting the book then watch her presentation here on Youtube. For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. It’s how you differentiate your brand in the mind. Is sending and receiving mails a new shiny technology?

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

MARCH 3, 2020

So the title of my presentation is The Playbook To Hiring Your First VP Of Sales And Not Screwing It Up. And that’s not just recruiting, it’s building your brand and establishing your brand and your company’s brand. New category. So he’s the CTO? Want to see more content like this?

Sales Hiring 151

Sales Hiring Sales Recruiting CTO Hire Scale 151

SaaStr

SEPTEMBER 18, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. It had much larger brand awareness in the market. Henry Schuck.

Sales Hiring 239

Sales Hiring CTO Hire Scale Investment 239

SaaStr

MARCH 20, 2019

Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. How did they formulate and approach creating a new set of values with the 2 companies coming together? Prior to founding Twilio, Jeff was the founder and CTO at Nine Star Inc. Listen on Spotify.

Underperforming Technical Team 119

Underperforming Technical Team Development Software New CTO 119

SaaStr

SEPTEMBER 26, 2019

For instance, my first rep from Marketo, he was the first rep at Marketo in New York. The peak of your day starts around 3:00PM because that’s when New York wakes up. Gaetan Gache t: The fact that you’re new is actually becomes a negative. And we were acting as the CTO of Gap and whatever, another title.

Scale 132

Scale Sales Hiring Sales Recruiting Technical Advisors 132

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. In a new one, it was tough to keep up. Ross : Yeah.

Technical Advisors 153

Technical Advisors Scale Sales Hiring Sales Recruiting 153

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 125

CTO Coach Sales Hiring Sales Recruiting CTO Hire 125

ProfitWell

OCTOBER 1, 2019

When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. A mother's room is a designated place where new parents can nurse or breast pump. Takeaway: You need to have a top of the funnel strategy for your culture (and your employment brand as a whole).

Company Culture 40

Company Culture Sales Recruiting Scale Software Review 40

SaaStr

APRIL 9, 2019

And also, we always prioritize the features requested by our existing customers over the new prospects. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. You know, earlier today we talked about creating a new category. Welcome Eric.

Sales Hiring 127

Sales Hiring Scale CTO Hire Marketing 127

SaaStr

AUGUST 22, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’re already in this like a new gen.” One of our good friends actually just raised a big brand called Density, where they can track. Justin Bedecarre: Well, that is the presentation for today.

Sales Recruiting 144

Sales Recruiting Cloud CTO Hire Scale 144

SaaStr

MAY 2, 2019

Jonathan : And when you were articulating this message, tell me at what point did you feel comfortable presenting this to investors? Vlad: So what’s the new reality? So we needed to kind of get the new mindset going. Vlad : Well we did have to hire a new CFO. So what if you had a phone solution that you do not hate?”

Scale 139

Scale Business Sales Hiring CTO Hire 139

SmartKarrot

OCTOBER 29, 2021

A CCO can train the customer-facing departments with adequate soft skills to maintain a positive brand image in front of the customers. Finding comments about your brand is the first step of advocacy. Build customer communities and brand advocates. Provide the best possible customer experience across the customer journey.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

GetUplift

FEBRUARY 15, 2019

All these really contribute to people feeling the need to reciprocate and create a meaningful connection with your brand. ” At the end, it says, “Paul, CTO, 21st Century Fox.” Sometimes we like brands not because of who they are but because of what they stand for. This is another screenshot from Slack.

Social Media 59

Social Media Travel Pricing Branding 59