Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

Sales Hacker

NOVEMBER 22, 2017

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. No one knows our brand. Our Marketing Team Sucks.

Underperforming Technical Team 88

Underperforming Technical Team Sales CTO Coach New CTO 88

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

Payment Methods 194

Payment Methods Merchant Services Scale Payments 194

ProfitWell

JANUARY 28, 2020

Sit down with Chargify CTO Michael Klett and I, as we unravel the mysteries of RevOps. Recently, the Stone Brewing Company filed a lawsuit against Keystone Light claiming their new branding—the word “stone” prominently on the front of their packaging—was confusing customers. Value-based metrics. RevOps and marketing.

Underperforming Technical Team 45

Underperforming Technical Team New CTO Technical Review CTO 45

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. They have a core philosophy that you cannot have a successful high-growth software company if your core metrics around Customer Success are not strong, including NPS.

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

OPEXEngine

NOVEMBER 11, 2020

Drive new levers of growth. Through this work, it can drive new revenue opportunities. You’ll need someone familiar with your data—perhaps a CTO or someone responsible for business operations. Jot down specific, meaty metrics that can be categorized into the following six buckets: Behavior: How many features are they trying?

Startup 91

Startup Scale Systems Review Technical Review 91

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 120

CTO Coach Sales Hiring Sales Recruiting CTO Hire 120

SaaStr

APRIL 16, 2019

Going above and beyond, being thoughtful and we try to say, how do we infuse Southern hospitality into our brand and make that a differentiator rather than being stressed about the fact that there are some negatives of being where we are. The catch was he had just moved his family four kids to New York city. This was a problem.

CTO Hire 156

CTO Hire Travel Underperforming Technical Team CTO Coach 156

ProfitWell

FEBRUARY 14, 2020

For example, if you subscribe to the New York Times , you pay a flat price per month or year. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My Flat rate pricing offers simplicity and works well as part of the overall brand. And lots of them.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59

Chart Mogul

MARCH 9, 2020

CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Someone had to define the brand. This is not new. So what is new? Someone has to create a campaign.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

DECEMBER 3, 2020

Are marketing becoming the new sales team with their content being used more and more in the sales funnel? She kicked my butt in every metric you could possibly imagine. Bret was formerly the CTO at Facebook. How do you get a distributed workforce unified on the mission, the message, the metrics?

Scale 172

Scale Sales Hiring Sales Recruiting Sales 172

ProfitWell

JANUARY 2, 2020

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. That can drive down customer acquisition costs (CAC) over time while also boosting brand awareness. That’s what makes subscription sales so difficult.

B2C 52

B2C Subscription Payment Features Payments 52

OpenView Labs

JULY 2, 2020

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” Pricing Low-Touch SaaS: How to Approach Pricing and Packaging a New SaaS App, by Example. SaaS pricing is one of the most important (but difficult) decisions a new business makes.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

Point Nine Land

APRIL 9, 2021

So if you’re a US-based startup, you might be able to shoot slightly higher ;) Unlike SaaS companies which have been around for years, B2B marketplaces are a relatively new category and not many investors have invested in them yet. In general, European rounds tend to be slightly smaller and valuations slightly lower than they are in the US.

Marketplace as a Service 59

Marketplace as a Service Payments B2B SaaS Payments 59

Outseta

NOVEMBER 19, 2019

And many CEOs simply fail to understand the nuances of the role and the future building benefits of marketing investments made in areas like “brand” where the return on investment is not immediately recognizable on the balance sheet. Investments in brand, content marketing, and SEO are all common examples, so let’s take them one by one.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Watch Cyrus’ full talk, SEO Success: The One Engagement Metric to Rule Them All. Speechless. But fear not!

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

SEPTEMBER 18, 2020

Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. Henry Schuck: Right.

Sales Hiring 241

Sales Hiring CTO Hire Scale Investment 241

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. In my past roles at ACORN, GitLab, whenever I started as a head of growth, one of the data points I will look into is what's the percentage of new users coming back the second day or coming back second month?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 2, 2019

Jonathan : And so the people that you’re looking for, you wanted them to resonate with that idea that you already have this amount of money in revenue as opposed to looking for other metrics that they might be interested in for a start-up? Vlad: So what’s the new reality? So we needed to kind of get the new mindset going.

Scale 144

Scale Business Sales Hiring CTO Hire 144

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.

Payment Methods 140

Payment Methods Software Review Technical Review Payment Solutions 140

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 166

Scale Enterprise Scaling Sales Hiring 166

ProfitWell

OCTOBER 1, 2019

When HubSpot first launched its culture code, Dharmesh Shah, CTO and Founder of HubSpot, felt it was important to share it with candidates. A mother's room is a designated place where new parents can nurse or breast pump. Takeaway: You need to have a top of the funnel strategy for your culture (and your employment brand as a whole).

Company Culture 40

Company Culture Sales Recruiting Scale Software Review 40

Baremetrics

MAY 4, 2020

There are two elements in particular that make this subject line effective: 1) They included their brand name Notice that instead of something generic like “Payment declined” or “Please update payment method”, CanIRank includes their company name in the subject line. Cheers Paul Juicer CTO. Can you spot what they did right?

Payment Methods 124

Payment Methods Payment Services SaaS Payments Payment Solutions 124

SmartKarrot

OCTOBER 29, 2021

A CCO can train the customer-facing departments with adequate soft skills to maintain a positive brand image in front of the customers. Finding comments about your brand is the first step of advocacy. Build customer communities and brand advocates. Provide the best possible customer experience across the customer journey.

Customer Success 10

Customer Success Part-Time CTO CTO Scale 10

OnStartups

JULY 7, 2021

Is your title CTO? Dharmesh: Yes, CTO. So for a long time, it was brand, culture, and what I call boldness, which is is the organization taking on enough risk? if I'm going to work on brand, I'm in there with the marketing team reviewing copy and going through the. So this is Dharmesh. Dharmesh is the. So anyway, yep.

Payment Methods 40

Payment Methods Software Review Technical Review Payment Solutions 40

Sales Hacker

JUNE 12, 2020

How to overcome no brand in market. How to overcome no brand in market (01:23). ? How to overcome no brand in market (01:23). First and foremost, overcoming no brand in market. Second tip here on overcoming know brand in market, expose the buyer’s FOMO. Have they created something new before? This is tough.

Enterprise 69

Enterprise CTO Hire Startup Technical Cofounder 69