SaaStock

MARCH 29, 2019

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Don’t overextend your resources when testing new SaaS growth ideas. Here is what he writes: Kieran Flanagan , VP of marketing at HubSpot, shared some interesting insights on approaching new ideas for scaling up your business.

Scale 103

Scale Sales Hiring CTO Hire Social Media 103

Kellblog

JANUARY 29, 2020

Third-order benefit: that means you protect your company’s reputation and your valuable brand. Unless you are solving a brand-new problem (e.g., Unless you are solving a brand-new problem (e.g., So don’t give a list of company brand names who may or may not be active users. baldness cures [5]).

Startup 99

Startup Sales Hiring CTO Hire New CTO 99

Natalia Luneva

APRIL 30, 2021

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. For example, before releasing/starting to develop a new feature, we run it by our community first.

Marketing 98

Marketing Social Media SaaS New CTO 98

OpenView Labs

OCTOBER 5, 2021

Previously, she was the VP of Growth at Acorns, a consumer app for micro investing. . In a B2B company, growth is applied much more broadly, taking a cross-functional, multidisciplinary approach that includes sales, marketing, customer success, product, and others. Since 2019, she’s been the Director of Growth at GitLab. Hila explains.

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B2C B2B New CTO Acquisition 65

ProfitWell

JANUARY 24, 2020

We know brand awareness is important, but are you going too far? Your top subscription news. We know the idea of “brand affinity” has been this sort of buzz-worthy, industry-trending topic. getting people to actually like their brands. Brand awareness is just one piece of a much bigger puzzle. Do you like me?

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Sales Recruiting CTO Hire New CTO Sales Hiring 40

ProfitWell

DECEMBER 6, 2019

Your top subscription news. What’s the return on investment of your mom? That’s what David Apple—customer success and sales guru at Notion— is asking. This helps brands manage customer-facing functions in their entirety, from marketing and advertising to research, care, and social engagement. Your mom has an ROI.

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Scale CTO Hire Sales Hiring New CTO 43

Outseta

APRIL 11, 2019

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? James is an experienced designer who is helping us in a very part-time capacity—20 hours per month— but on an ongoing basis.

CTO Hire 52

CTO Hire Sales Hiring B2B New CTO 52

ChurnZero

DECEMBER 9, 2022

Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. It can be hard to convince PE firms to invest in the customer. How did you get your PE colleagues to invest in the customer experience?

CTO Coach 52

CTO Coach Customer Success VP of Engineering CTO Hire 52

Point Nine Land

APRIL 9, 2021

Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces. A technical co-founder or CTO is always a great-to-have at this stage and becomes a must-have as the business scales beyond seed. Market Characteristics ??

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Marketplace as a Service Payments B2B SaaS Payments 59

Unbounce

SEPTEMBER 24, 2018

Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet. Content marketing is worth it, he said, because “People link to content, not sales pages.”. Speechless.

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AI Search AI Artificial Intelligence Content Marketing 73

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

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New CTO Sales Hiring B2C CTO Hire 147

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

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AI Enterprise Artificial Intelligence compliance 236

SaaStr

MARCH 12, 2019

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

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Scale Enterprise Scaling Sales Hiring 167

SaaStr

MARCH 3, 2020

Brendon introduces his playbook to hiring the first VP of Sales from his experiences as VP of Sales at LinkedIn, EchoSign, Talkdesk and more. Learn the dos and don’ts to make the correct hire the first time and not rush into hiring the wrong VP of Sales, which can cost the company months or even years. Roughly 90%.

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Sales Hiring Sales Recruiting CTO Hire Scale 154

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company.

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Payment Methods Merchant Services Scale Payments 196

SaaStr

SEPTEMBER 18, 2020

They’ve invested in all of these other businesses. Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. So number six, thinking you’re getting away with under investing in management, up scaling in HR. We all under invest.

Sales Hiring 242

Sales Hiring CTO Hire Scale Investment 242

SaaStr

JULY 30, 2018

At our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. What would your advice be on onboarding those mega?corporates

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Technical Advisors Scale Sales Hiring Sales Recruiting 157

Mucker Capital

APRIL 6, 2023

If you're generating something that's brand new, like a brand new category, nobody understands about it. Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

Neil Patel

JULY 7, 2021

Experience is kind of the holy grail when it comes to customer interaction, from marketing and sales to customer service and brand loyalty. When do we actually achieve a great customer experience in our brands ? Is it something we just have to continually improve and build on as new opportunities roll out?

AI Search 124

AI Search CTO Hire Scale Artificial Intelligence 124

Sales Hacker

AUGUST 18, 2020

This week on the Sales Hacker podcast, we’ve got a fantastic episode for you. Subscribe to the Sales Hacker Podcast. Welcome to Sales Hacker Podcast. We’ve got two sponsors, including a new one called Sapper Consulting. Sales enablement is easy. More sales meetings. We’re on iTunes. The result?

Subscription 107

Subscription Payment Features Scale Underperforming Technical Team 107

Sales Hacker

JUNE 12, 2020

This video training was originally presented at the 2019 Sales Hacker Success Summit. How to overcome no brand in market. How to overcome limited sales support. How to overcome no brand in market (01:23). ? How to overcome limited sales support (06:15). ? How to overcome no brand in market (01:23).

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Enterprise CTO Hire Startup Technical Cofounder 69

Andreessen Horowitz

NOVEMBER 28, 2023

About My First 16 Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way. I didn’t see the company as this consumer brand long term. I wasn’t necessarily enjoying myself.

Merchant Services 82

Merchant Services Payment Methods Payments Payment Solutions 82

Intercom, Inc.

JULY 9, 2020

. “The real advances in SEO come from people trying things out and sharing them with the community” Alexa: You mentioned trial and error there and given that SEO is really a new discipline, how has trial and error helped you be at the forefront of a discipline that has emerged within your career span? Kevin: Absolutely.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Outseta

NOVEMBER 19, 2019

There’s typically direct responsibility for revenue performance, although the marketer’s impact on a business’ bottom line is less cut-and-dry than their counterparts in sales. This doesn’t mean that I’m making all of the right decisions or investments—far from it—but it does mean that I’m given the benefit of the doubt.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

SaaStr

APRIL 9, 2019

And then, invest your energy and time into the product. And also, we always prioritize the features requested by our existing customers over the new prospects. Not only for the product side, but for the sales and marketing side. While we do not have a product, why do we need to have sales? It’s too hard?

Sales Hiring 131

Sales Hiring Scale CTO Hire Marketing 131

OPEXEngine

NOVEMBER 11, 2020

This made it hard to chart a clear course: Jebbit’s message to the market was a bit too broad, causing Sales to bring in customers across a range of personas, prompting CS to invest extra resources to keep a wide variety of customers engaged.”. Identify ideal customers and hone sales personas. Drive new levers of growth.

Startup 91

Startup Scale Systems Review Technical Review 91

Hull

JANUARY 22, 2019

Over the past few years, we've seen a new role emerging at within scaling startups - the growth engineer. These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. It shared the repeatable process to operationalize sales, particularly sales development. It made sense then.

SaaS Payments 77

SaaS Payments Technical Advisors Engineering Payment Solutions 77

SaaStr

APRIL 18, 2019

I remember when I was in business school the internet was brand new and back then the hero was Jerry Yang. And so once I had the idea I convinced my father to invest and become a customer. He was investing in internet companies. This was in 1997, and I spent two years. He and I went to MIT together. And no boring demos.

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Sales Recruiting VP of Engineering Scale SaaS Payments 168

Intercom, Inc.

JULY 21, 2022

Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. They had occasional advertising here and there. Here’s Rachel.

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Outsourcing Services Sales Hiring CTO Hire Acquisition 215

SaaStr

MAY 2, 2019

And then the sale will commence as far as the people and this was, we were multiple millions of dollars of revenue until I took the first call. Vlad: So what’s the new reality? So we needed to kind of get the new mindset going. Okay, so what were the stages of investment rounds that you took? Jonathan : Oh wow.

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Scale Business Sales Hiring CTO Hire 144

Tom Tunguz

OCTOBER 24, 2021

Great to see a lot of repeat attendees and some new ones. A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. I’m Travis Bryant.

CTO Coach 120

CTO Coach Sales Hiring Sales Recruiting CTO Hire 120

Teamgate

JANUARY 14, 2019

My journey started working with well-known brands such as VISA and TomTom, and since 2014 I started gradually moving to the world of startups and scaleups. Working in-house for known brands is somewhat easier as the messaging and legend are already there (half the job is done!). This can be somewhat one-dimensional over the long term.

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Interviewing Startup Technical Review Technical Advisors 81

Sales Hacker

JULY 21, 2020

This week on the Sales Hacker podcast, we speak with Brendan Kamm , Co-Founder and CEO at Thnks. If you missed episode 118, check it out here: PODCAST 118: Building a Crisis-Proof Sales Culture to Weather Any Storm with Ernest Owusu. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast.

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Outsourcing Services Scale Outsourced Development Technical Review 73