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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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9 Reasons Good Salespeople Fail

SaaStr

Pick a price point you know how to sell a t. I’ve seen sales reps great at $20k deals join a start-up with tons of leads but at a $2k price point and fail. Can you sell without a brand backing you? Selling a product without an established brand, at least a mini-brand in its niche, is different. Most of us do.

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What Brands Look for When Considering Acquiring Software Companies

FastSpring

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. What factors beyond financials makes a target even more valuable. Jump to highlights.

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90%-95% of Salespeople Won’t Make It At Your Startup. A 6 Part Test to Help You Get It Right.

SaaStr

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. That doesn’t mean they are “bad” Many, in fact, will thrive as a VP or Director somewhere else. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

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5 Tips To Closing More Bigger Deals

SaaStr

If you already have a few bigger deals under your belt, but most are smaller … a few higher-level suggestions: Hire a Very Good VP of Sales that has sold at your “high end” price point. But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front.

Scale 300
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Sequoia India: 22 Things We Learned from SaaStr Annual

SaaStr

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 251