FastSpring

JUNE 11, 2019

Post topics include marketing, branding, analytics, various ecommerce platforms, and conversion optimization tips. When leveraged correctly, search engine optimization (SEO) can be an effective way to organically grow the visibility of your brand online. Increasing organic visibility with Search Engine Optimization.

Payment Methods 76

Payment Methods Scale Payments Payment Services 76

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. We can help.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Neil Patel

APRIL 20, 2021

Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting. What Are Marketing Funnels? A marketing funnel is a visual representation of the steps a visitor takes from first finding out about your brand until they convert.

Marketing 145

Marketing Social Media Sales Funnel Branding 145

Teamgate

MAY 19, 2020

Here is a guide on digital marketing techniques that incorporate timeless marketing strategies. A shampoo brand, through a TV ad, shows a man in distress because of itchy dandruff (pain point). What factors influence them to choose a certain brand or company? There is no one-fits-all content.

Strategy 98

Strategy Marketing Social Media Banking 98

Sales Hacker

APRIL 9, 2020

But here’s the thing… Unlike other platforms, LinkedIn isn’t saturated with content. There’s still an opportunity to build your brand, establish digital thought leadership, and develop your audience. It’s the act of generating business results through content, community, and conversation in the digital space.

Engagement 80

Engagement Social Media Leadership Technical Review 80

Tom Tunguz

FEBRUARY 19, 2014

There are three distinct marketing skillsets to weigh when hiring a head of marketing: marketing communications, quantitative marketing, and product marketing. Marketing Communications - aka MarCom, is the team reponsible for the brand and the voice of the company in the market place.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

Backlinkfy

JULY 6, 2019

According to the website The newspaper of the Net "Inbound marketing" is a huge success today because advertising has invaded the media and the non-media, leading the public to a natural saturation. Inbound Marketing has one main goal: to build customer loyalty and turn it into a brand ambassador.

Marketing 40

Marketing Advertising Consulting Data Analysis 40

GetUplift

MAY 20, 2020

By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Content marketing activities may be a bit trickier though: you need to calculate how much it costs you to create and promote the content piece too. That’s cool ‘n all Alex….

Scale 95

Scale B2B Sales Funnel Content Marketing 95

Backlinkfy

MAY 29, 2019

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. So how is content marketing different from product marketing?

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 248

Scale Outsourcing Services Sales Hiring VP of Engineering 248

SaaSX

NOVEMBER 14, 2021

Indirect methods include initiatives that drive awareness for your brand, such as PR, podcasting, speaking at industry events, sponsorship of industry events or associations, social marketing, print ads, etc. Lead nurturing shouldn’t just be telling your leads about your brand.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Backlinkfy

SEPTEMBER 4, 2019

Welcome to the content marketing matrix. The fact is, content strategy, and its corollary, content marketing, can benefit from a process, if not “the” process. In the heyday of print and broadcast advertising, the voice was usually the godlike call of the brand itself. Better to focus on the task at hand.

Strategy 45

Strategy Construction Branding Communication 45

ProfitWell

AUGUST 5, 2019

And in 2019, B2B practitioners are building some of the most well-run, incredibly branded, and highly funded marketing programs in the world. B2B marketing (or business-to-business marketing) is the promotion and selling of products and services by one business to other businesses and organizations. Does it work?

B2B 97

B2B Strategy Marketing Scale 97

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. This can lead directly to sales. Start a Blog.

Content Marketing 145

Content Marketing Social Media Marketing Business 145

Sales Hacker

SEPTEMBER 2, 2019

The top sources of leads for businesses today are email, content marketing, and search, followed closely by live events. It’s worth focusing on content marketing for a moment, especially since it’s the fuel that drives most lead gen offers you’ll make. White papers. Top Lead Generation Tactics Today.

Scale 83

Scale Social Media Sales Hiring Marketplace as a Service 83

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Gain Credibility with White Papers and Case Studies. White papers. it shouldn’t sound like marketing, even if it is).

Scale 111

Scale Marketing SaaS Sales Funnel 111

SaaStr

JANUARY 28, 2020

Maria : Yeah, I think, coming from a marketing side and thinking about that as a marketer, marketing is all about investments. There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Any thoughts?

Sales Hiring 203

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 203

Neil Patel

JANUARY 2, 2019

You were excited to launch your brand-new site until you realized no one is coming to it. So, you head to all of the marketing blogs to learn how to fix this, but for the life of you, your traffic won’t go up no matter which tactic you leverage. Content marketing. Email marketing. I know what you are going through.

Branding 111

Branding Sales Hiring Scale Interviewing 111

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. Convert is all about turning those website visitors into leads by gathering content information. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. The second stage is Convert.

Trends 142

Trends Marketing Social Media Systems Review 142

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. Explore Social Media Brand Accounts for Different Countries. Don’t stop your inspiration search at mere Googling: head to social accounts to find brands from different companies.

Trends 145

Trends Social Media Branding Education 145

Neil Patel

OCTOBER 1, 2021

By turning your podcast into a video (or vice versa), you open your content up to a whole new audience. The simplest is using one image (perhaps a solid background with your brand and website URL) throughout the entirety of the video. This isn’t appealing, but it will enable you to add your content to sites like YouTube.

Social Media 135

Social Media AI Search AI Content Marketing 135

Neil Patel

SEPTEMBER 22, 2021

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. These hyper-aware users are likely always checking out new brands on social media. For example, are you going to offer an e-book, white paper, coupon, or something else?

Strategy 139

Strategy Advertising Engagement Social Media 139

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

Neil Patel

NOVEMBER 27, 2018

Blogging is competitive, so you’ll need to push your content out on as many platforms to ensure that you’ll get the most eyeballs. Make sure the branding and imagery are the same across all of them and try to generate some followers by following these steps so that when you start producing unique content you’ll have places to promote.

Branding 111

Branding Content Marketing Social Media Mobile 111

Neil Patel

JANUARY 8, 2021

For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs). Below are the top two reasons why long-form content can help your site emerge from the shadows of big brands. Give What You Get.

Engineering 139

Engineering Strategy Branding Content Marketing 139