Point Nine Land

FEBRUARY 6, 2019

Co-marketing actions are another way to reach new customers. Co-marketing actions include PR, social media and newsletter cross-promotion, content marketing (white papers, customer use case…), that are conducted by both parties (the platform operator and the plugin maker).

Strategy 71

Strategy SaaS Marketing Social Media 71

Teamgate

MAY 19, 2020

Through digital marketing, you create relevant and useful content and distribute it via the most effective platforms. Publish articles and white papers on your blog, post high-quality photos on Facebook and Instagram, and distribute informational videos on Youtube.

Strategy 98

Strategy Marketing Social Media Banking 98

Sales Hacker

APRIL 9, 2020

Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. They use deep technology expertise to create content that generates leads and increases awareness. Create a repeatable sales process driven by content marketing. How do you repurpose content?

Engagement 79

Engagement Social Media Leadership Technical Review 79

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Content Marketing 145

Content Marketing Social Media Marketing Business 145

Backlinkfy

JULY 3, 2019

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. The same applies to content marketing and content marketers.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. Gain Credibility with White Papers and Case Studies. White papers. it shouldn’t sound like marketing, even if it is).

Scale 111

Scale Marketing SaaS Sales Funnel 111

SaaSX

NOVEMBER 14, 2021

These include content marketing, positioning and messaging, public relations, analyst relations, paid strategy, sales enablement, etc. Like outbound, there is funnel math that applies to marketing-generated leads, and the math may be different for different types of leads. When You Are Lost, Come Back to Your Funnel Math.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Backlinkfy

SEPTEMBER 4, 2019

Welcome to the content marketing matrix. The fact is, content strategy, and its corollary, content marketing, can benefit from a process, if not “the” process. But content marketing has diversified the field of influence. The shelves at Barnes & Noble are rife with such books.

Strategy 45

Strategy Construction Branding Content Marketing 45

The Marketing & Growth Hacking Publication

APRIL 11, 2019

That’s why content marketing is still one of the most effective ways for B2B companies to drive traffic and generate leads. In a July 2018 study of North American businesses, 50 percent of respondents said they were planning to increase their B2B content marketing spending going forward. How to generate content ideas.

Content Marketing 40

Content Marketing B2B Strategy Social Media 40

Intercom, Inc.

MAY 14, 2018

In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Table of Contents. Content Marketing: Quality matters, performance matters more. Video Marketing : Sooner or later, everything old is new again. Content marketing. Conversion.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Practical Advice on SaaS marketing

MARCH 4, 2017

More recently, marketers have come to rely on webinars, white papers, blogs, and other content to attract leads. Even if the concept of content marketing still works, the particulars usually need to be tweaked over time. I haven’t seen that kind of promotion for awhile.

Marketing 113

Marketing SaaS Software Review Mobile 113

Neil Patel

JANUARY 27, 2021

There are a few trends that will drive content marketing in 2021 and beyond. Convert is all about turning those website visitors into leads by gathering content information. You can do this by offering white papers, tip sheets, or e-books in exchange for emails to grow your list. The second stage is Convert.

Trends 142

Trends Marketing Social Media Systems Review 142

SaaStr

JANUARY 28, 2020

Jason : I see this a lot of times, the first time stretch VP, they want to hire, you’re not someone that would be threatened, Anthony, but they either get threatened or they get nervous, and instead of hiring someone more experienced than them, they go, I just want a content marketer. You have to go further.

Sales Hiring 202

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 202

Practical Advice on SaaS marketing

JUNE 4, 2016

When it comes to content marketing, more isn’t necessarily better. Don’t get me wrong, I’ve seen content marketing work. If you provide good content - blog posts, newsletters, white papers, webinars, infographics, etc. For one thing, producing good content isn’t easy.

Content Marketing 157

Content Marketing Acquisition Finance Software 157

Neil Patel

OCTOBER 1, 2021

This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings. For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. Your content must be truly compelling and high-quality.

Social Media 135

Social Media AI Search AI Content Marketing 135

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. When you encounter a page you want to be translated, simply: Open Google Chrome Navigate to the page you would like translated Click “Translate” at the top of page.

Trends 145

Trends Social Media Branding Education 145

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 240

Scale Outsourcing Services Sales Hiring VP of Engineering 240

Neil Patel

SEPTEMBER 22, 2021

Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. For example, are you going to offer an e-book, white paper, coupon, or something else? You need to give them a reason to fill out your form and click on the call to action.

Strategy 139

Strategy Advertising Engagement Social Media 139

SaaSHolic

FEBRUARY 23, 2022

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

SaaSHolic

FEBRUARY 6, 2023

Well known marketer and growth hacker, writes great content about inbound and content marketing at his personal blog and at Quicksprout’s blog. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Entrepreneurship 52

Backlinkfy

JULY 6, 2019

A white paper: The white paper is a document, not commercial in the sense that it will not present your products, but of reference. We must avoid confusing Inbound Marketing and Content Marketing which are two different approaches. Inbound Marketing aims to generate incoming leads.

Marketing 40

Marketing Advertising Consulting Data Analysis 40

ProfitWell

AUGUST 5, 2019

At this point in the buyer’s journey, a buying party is hungry for case studies, e-books , white papers, webinars, blog posts, and other educational content that can help differentiate vendors. SEO & content marketing. And from a metrics perspective, live chat is incredibly powerful.

B2B 97

B2B Strategy Marketing Scale 97

Neil Patel

JANUARY 2, 2019

We’re currently looking to expand our team of writers with passionate enthusiasts for digital marketing and with expertise and passion for writing. Content marketing. Email marketing. Please go to our blog for examples of content we’re looking to create. Social media. Web analytics. Paid advertising.

Branding 111

Branding Sales Hiring Scale Interviewing 111

The Marketing & Growth Hacking Publication

DECEMBER 29, 2018

Here are Content Marketing Definitions from 15 different thought leaders coming at the subject from their different angles. But see how they all focus on “how content marketing can serve your business goals”. What is content marketing all about? and they may also buy whatever you recommend. Read on … 1.

Content Marketing 40

Content Marketing Marketing Advertising Entertainment 40

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Social Media 134

Social Media Content Marketing Technical Review Sales Funnel 134

Kraftblick

NOVEMBER 13, 2018

Do you like reading texts written in pale ink on white paper? Solution : If your post contains at least a few pictures, the chance that a visitor will actually read the text increases. So don’t forget to add images, videos, and other visual elements. – Fonts that are too dim or fine. Of course not.

Outsourcing Services 40

Outsourcing Services Outsourced Development Advertising Software Development 40

Sales Hacker

SEPTEMBER 2, 2019

The top sources of leads for businesses today are email, content marketing, and search, followed closely by live events. It’s worth focusing on content marketing for a moment, especially since it’s the fuel that drives most lead gen offers you’ll make. White papers. Top Lead Generation Tactics Today.

Scale 82

Scale Social Media Sales Hiring Marketplace as a Service 82

Neil Patel

NOVEMBER 27, 2018

No one wants to read an essay or a white paper. Not only does your content have to be amazing, but you have to publish amazing content in quantity. Content marketing is a hit or miss game in which your posts will do well or they won’t. Principle #4: Blogging is both about “you” and “I”.

Branding 111

Branding Content Marketing Social Media Mobile 111

Neil Patel

JANUARY 8, 2021

When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another content marketer sees your graphic and links to it in their next blog post. They allow rapid dissemination of information without a lot of reading. Give What You Get.

Engineering 139

Engineering Strategy Branding Content Marketing 139

Backlinkfy

MAY 29, 2019

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. So how is content marketing different from product marketing?

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

GetUplift

MAY 20, 2020

By following these exact same steps, you can evaluate other lead generation channels such as trade shows or content marketing. Content marketing activities may be a bit trickier though: you need to calculate how much it costs you to create and promote the content piece too. That’s cool ‘n all Alex….

Scale 95

Scale B2B Sales Funnel Content Marketing 95