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Startup 411: Building for Scale with Google Cloud, Stairwell, Mashvisor, and Inworld.ai (Video)

SaaStr

To convert an idea into a successful venture, startups need to be equipped to scale. Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals.

Scale 205
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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Hiring a brand marketing firm.

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15+ of The Top Sales & Marketing Mistakes SaaS Startups Make

SaaStr

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. Sales: Hiring any reps you wouldn’t buy from yourself. Later, once you have a strong VP of Sales, it’s fine though. Your sales reps need to eat. Just do it! They can’t.

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Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Manual processes first.

Scale 159
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Figma’s Kyle Parrish on Using Brand Stewardship to Integrate Sales and PLG

OpenView Labs

Integrating sales into a PLG company can feel like trying to mix oil and water. PLG organizations tend to have a very specific kind of culture, one that is, at best, reservedly cautious about sales and, at worst, aggressively suspicious. . Getting Past the Sales Stigma. What is the wrong kind of sales leader?

Scale 52
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How to Build a Super High-Retention Sales Team with Twilio SVP & GM of North America Sales, Alice Katwan

SaaStr

This famous quote from self-help author Robert Collier applies to every sales organization because excellent results come through repeatable activities, not one-off wins. Alice Katwan , SVP at Twilio , discusses how you can build a high-retention sales team while being remote. Implement systems to attract great talent.

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4 Ways to Get to $10 Billion by Working Async (Without Burning Out) with Loom CEO Joe Thomas (Pod 531 + Video)

SaaStr

In this special SaaStr Annual presentation, Thomas shares how async communication improves the work experience, enhances company culture, and builds a better business. To illustrate how successful async adoption can be, Thomas highlighted four async success stories from real brands, and how async improved their business.

Scale 224