SaaStr

JANUARY 16, 2023

To convert an idea into a successful venture, startups need to be equipped to scale. Mike Wiacek, CEO at Stairwell, Mo Jebrini, CTO at Mashvisor, and Michael Ermolenko, CTO at Inworld.ai, discuss with Helene Ambiana, Global SMB and Startups Marketing Director at Google Cloud, how they overcame the hurdles of scaling and reached their goals.

Scale 223

Scale CTO Hire Cloud Scaling 223

SaaStr

JANUARY 24, 2021

“My CEO Told Me To Stop Selling So Much” Recently, I met with a sales leader I’ve known for years, and he told me The Most Curious Story. The freemium ones really have no acquisition costs at this point (the main lead source is mini-brand). About $1m in cash for a $5m ARR business. Balance Sheet Rule.”

Scale 341

Scale Sales Hiring Scaling Construction 341

SaaStr

FEBRUARY 9, 2021

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. Prior to joining Whereby, a browser-based video meeting platform, Bonnici was previously CMO of the world’s leading software review platform G2.com Harry Stebbings.

Scale 163

Scale Scaling Sales Hiring Marketing 163

SaaStr

JANUARY 5, 2022

What you want in SaaS are big accounts that grow over time and remain loyal to your product and your brand—companies that see your value in their continued success. Every customer-facing team is on the renewals team: customer success, sales, product, customer support, marketing, and of course, renewals. That work is never done.

Scale 283

Scale Scaling Sales Hiring Software Review 283

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers.

Scale 225

Scale SMB Enterprise Sales Hiring 225

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. As I said, they’ve been quite busy. Kyle Benson , Brand Design Lead. Branding is always evolving.

Branding 222

Branding Scale Technical Review Scaling 222

SaaStr

DECEMBER 25, 2021

Here’s the advice they had to offer on scaling your SaaS company. Build mechanisms to reflect on where you’re at so your business can evolve. Do things like create team brands to allow employees to feel a part of something larger than themselves. It’s hard to re-engineer your business at scale. Linds #13: Have fun!

Scale 309

Scale Scaling Innovation Investment 309

Intercom, Inc.

DECEMBER 5, 2019

? ?. Over a few decades, SaaS has evolved from a lofty concept to an integral part of the modern business landscape. Unarguably one of the biggest brands in the world today. On this week’s episode of Scale, Matt Rogers, Head of SaaS Initiative at Google, is here to enlighten us.

Scale 118

Scale Scaling Artificial Intelligence Business 118

SaaStr

FEBRUARY 2, 2021

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Once you hit this point, you have a brand, you have a fully baked team, you have a robust product, and you have a self-generating stream of new leads and new business.

Scale 257

Scale Part-Time VPE Sales Hiring Scaling 257

SaaStr

NOVEMBER 3, 2023

Want more leads, pipeline, influence, and awareness in 2024? Leading Public Cloud Company: “We got 110 qualified opportunities and converted 40 to sign-up for our offer. ” Public Fintech #2: “Our sales team walked away with over 100 qualified leads. .” Our prospects were there.

Scale 245

Scale Payments Payment Services Payment Solutions 245

SaaStr

FEBRUARY 10, 2021

Question @jasonlk @saastr to @ericsyuan @zoom_us why the #ads and billboards & the effect of brand on #sales cycle? Getting a handful of businesses to buy Yet Another Web Service or Pay For Yet Another Business App is borderline impossible. Who needs to buy yet another product in their business? And you did it.

Branding 303

Branding Scale Innovation Enterprise 303

Intercom, Inc.

AUGUST 26, 2019

Today we’re releasing a brand new book, Intercom on Sales. You could swap in any numbers you’d like, and the sentiment would still hold true: scaling sales is incredibly hard. I joined Intercom three years ago to do just that, to take our nascent sales team to the next level. And much, much more.

Scale 119

Scale Scaling Sales Business 119

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. No humans involved.

Scale 248

Scale Sales Hiring Strategy Marketing 248

Intercom, Inc.

JUNE 22, 2021

The COVID-19 pandemic has upended entire industries, forcing rapid change in the ways companies do business and dramatically accelerating the adoption of new technologies. Modern customers expect a fluid, digital-first sales experience that feels like a good conversation with someone who understands their needs ”.

Technical Review 233

Technical Review Scale Technology Trends 233

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. If they are just saying the wrong things to customers and prospects. Be present.

Scale 252

Scale Sales Hiring Sales Recruiting Sales 252

Intercom, Inc.

MARCH 28, 2022

How do you set your business up for consistent, continuous growth? It’s the million dollar question that businesses face every day. To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses.

Scale 228

Scale Engagement Technical Review Business 228

Tom Tunguz

FEBRUARY 7, 2018

However, continuing this way isn’t the path to huge scale. Suddenly, the business is working. What will the business need in six months? To have built a brand. They must anticipate what the business will need a few quarters out. There’s a critical step missing. Three yards and a cloud of dust.

Scale 228

Scale Scaling Sales Recruiting Startup 228

Intercom, Inc.

AUGUST 24, 2021

After all, whether you’re aiming to drive product-led growth or you’re going with a sales-led strategy, once you’ve brought in those new users, you still need to provide an exceptional customer support experience in order to keep them around long-term. Are the tools you’re using capable of scaling with you?

Scale 129

Scale Customer Support Scaling Headcount 129

SaaStr

MARCH 31, 2022

This episode is an excerpt from a session at SaaStr Scale. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Jabari Norton, VP WW Partner and Alliances, Sumo Logic.

Scale 221

Scale Marketplace as a Service Cloud SaaS Payments 221

SaaStr

FEBRUARY 25, 2021

Ah the VP of Sales. The first post is What a Great VP of Sales Actually Does. The second post is a script for you to use (and modify as you see fit) – 10 Great Questions to Ask a VP Sales Candidate. Just so you know, there are 48 Different Types of VP Sales. The toughest hire. Such a high failure rate.

Sales Hiring 363

Sales Hiring Scale Sales Recruiting Sales 363

ChurnZero

JANUARY 26, 2022

82% of marketers say that “active customer retention” is one of the most important objectives for their CRM team , leading many Marketing and Customer Success team members to seek out new ways to understand customer pain points and improve the customer experience. In Marketing and Sales, personalization is the key to building relationships.

Scale 97

Scale Churn Scaling Retention 97

Intercom, Inc.

DECEMBER 2, 2019

For online businesses, our customers can come from any part of the world and at any time. Although it may seem like a no-brainer for businesses to offer customer support in multiple languages, in a recent survey we found that the vast majority of businesses struggle to implement an effective multilingual support strategy.

Scale 209

Scale Outsourcing Services Scaling Technical Review 209

Neil Patel

NOVEMBER 3, 2021

With scaled data labeling, you can train your algorithm to analyze customer review sentiments. According to ReviewTrackers , 94 percent of consumers say a bad review has convinced them to avoid a business. Is it really any surprise that consumers trust other consumers more than the brands they buy?

Scale 125

Scale Outsourcing Services Artificial Intelligence Scaling 125

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. How you should think about building a sellable business. Jump to highlights.

Software Review 129

Software Review Technical Review Development Team Review Branding 129

SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. These include: High-margin lead generation. Unlocking the economics of small business sales. The Power of PLG.

New CTO 221

New CTO CTO Scale Innovation 221

SaaStr

OCTOBER 10, 2019

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Join Joaquim Lecha, CEO at Typeform, and Christoph Janz, Managing Partner at Point Nine, as they delve into freemium at scale. The first one is brand exposure. The second one is customer feedback at scale.

Scale 142

Scale Scaling Payment Methods SaaS Payments 142

Buffer Resources

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? To scale and truly stand out, I needed to niche down.

Scale 79

Scale Scaling Strategy Social Media 79

Totango

JUNE 8, 2021

TC: At Truspilot, we have three key components that indicate to us if a business is getting value out of our platform or not and those are our basis for engagement. Despite their business, their background, etc., The other thing you want to consider is the look and feel of the brand element. they do the exact same thing.

Scale 117

Scale Scaling Technical Review Systems Review 117

SaaStr

JUNE 27, 2019

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise. We operate at great scale. Want to see more content like this?

Scale 189

Scale Enterprise Scaling Sales Hiring 189

Sales Hacker

SEPTEMBER 17, 2020

Today, we’re going to show you how to use technology to set up a process for personalization at scale. The Demand for Personalization in Sales. While cold outreach has long been a crucial component of the sales cycle, the best teams know that cold doesn’t have to mean frozen, stiff, and impersonal. Getting to Know Your Audience.

Scale 82

Scale Technology Scaling Sales 82

SaaStr

APRIL 28, 2022

But when you stick to traditional, siloed sales motions, you may prevent your goals from being met. Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. . Problem Education: Does your prospect need to understand their problem?

Scale 271

Scale Education Strategy Engagement 271

Nimble - Sales

AUGUST 26, 2019

Ian Cleary is a globally recognized marketer that is known for his ability to see the full picture in marketing because of his combined marketing, technology, and business skills. The post How Ian Cleary Used Networking to Build a Globally Scaling Brand appeared first on Nimble Blog.

Branding 105

Branding Scaling Technology Marketing 105

Valuize Consulting

SEPTEMBER 7, 2021

Companies that exceed lead and revenue goals are 2.2X In this article, we provide a strategic and scalable approach to segmenting your customer base that will drive the greatest impact for your customers and your business. What’s the difference between a “Sales Segmentation” and a “Customer Success Segmentation”?

Scale 52

Scale Scaling Outsourced Development Investment 52

Valuize Consulting

SEPTEMBER 7, 2021

Companies that exceed lead and revenue goals are 2.2X In this article, we provide a strategic and scalable approach to segmenting your customer base that will drive the greatest impact for your customers and your business. What’s the difference between a “Sales Segmentation” and a “Customer Success Segmentation”?

Scale 52

Scale Scaling Outsourced Development Investment 52

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. For many, moving upmarket makes sense to scale. Show and deliver business value upfront.

Scale 209

Scale Enterprise readiness compliance Enterprise 209

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Sales Hiring 210

Sales Hiring Scale Compensation Sales 210

SaaStr

JUNE 25, 2020

One of the classic original SaaStr posts was on the Top 10 Questions to Ask a VP of Sales Candidate. We did an update of that classic post below together with this brand new video on the topic: Use this script for hiring that first VP of Sales. Ready to hire your first VP Sales? But haven’t done it before?

Sales Hiring 323

Sales Hiring Scale Interviewing Sales 323