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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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5 Interesting Learnings from Okta at $2.75 Billion in ARR

SaaStr

So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

to book an appointment. Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial. If it doesn’t work, the business won’t know who their clients are, access records, book appointments or take payments — they might as well close.

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AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution

SaaStr

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

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SaaS sales for startup leaders

Chart Mogul

Its often blended with a self-service model, like when a website prompts users to sign up for free or book a demo first. While there may still be options like Book a Demo or Contact Us for a Custom Quote on the website, this model typically involves proactively identifying and reaching out to potential customers.

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What is SaaS accounting? Types, Key Metrics and Automation

How To Buy Saas

Expense Management: SaaS companies have to spend often on various aspects like product development, marketing costs, customer support facilities, and much more. You can work on developing cash flow forecasts and try to automate your billing and payment processes to smoothen this process and improve efficiency.

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ARR vs NRR: How These Paired Subscription Metrics Actually Drive Business Growth

FastSpring

SaaS, software, and mobile app companies are always chasing the next logos, stacking pipeline, and are obsessing over booked revenue. Keep drilling down to dive into: Contraction: MRR lost to cancellations and downgrades. But to measure success, you need to understand what’s underneath all of these KPIs. Lifetime value (LTV).