Remove what-is-smb-definition
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Only 11% of Public SaaS Companies Sell Just to SMBs

SaaStr

SMB SaaS has a lot going for it: – Millions of them – Short sales cycles – Easier compete. But, it's often hard to get to $100m ARR selling just to SMBs. sell just to SMBs pic.twitter.com/Po1I2aMaBK. So many VCs and others have gotten more and more excited about SMB SaaS. What does that leave?

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How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce. ” It’s looking at forecasts and understanding what actions need to be taken next to move the needle.

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Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved

SaaStr

Find a way to fund both, even with SMBs. The grey area is often with SMBs. If your SMB product requires or has a salesperson involved in closing, that’s a clear sign you also want a human being involved in making sure that customer is a success post-sale, too. Support has to handle a lot of routine SMB issues anyways.

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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

But, it hasn’t left behind its SMB and MidMarket roots, which together are still as large a revenue segment as Enterprise. They don’t plan to hit 20% non-GAAP margins — the general definition of true “efficiency” — until 2028. Sometimes, a flashy rocketship is what it takes to win.

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SaaS Blogs Not to be Missed

OPEXEngine

Every few months I take a look at the top read blog posts on OPEXEngine, to make sure I have a solid understanding of the topics that you are looking for more insight on. As a result, I decided to share with you a few of our Not-to-be-Missed blogs. Best SaaS Blog Posts You Shouldn’t Miss. What are some of your faves?

SMB 59
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3 Secrets to Help You Sell Upmarket Faster

SaaStr

Differentiating between Small and Medium Businesses (SMB) and Enterprise, or larger companies, is vital. You’ll need to find and hire different types of sales reps, specifically to sell into the Enterprise since enterprise sales are more challenging and typically take longer than selling into an SMB. 3 – Sustain.

Scale 278
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Don’t Fear Business Process Change. It’s (Usually) a Good Thing.

SaaStr

But a true solution to an enterprise-grade problem, almost by definition, usually requires business process change. And what you are really making sure happens is business process change. And what you are really making sure happens is business process change. Most SMB SaaS apps are really ERP 2.0 10 minutes max.

Business 268