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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

Let’s dive into what’s making that hybrid model successful: PLG and Sales Led? ZoomInfo also says both , and so does Grammarly , for what it’s worth. From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. At the same time?

Scale 268
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The 6 Secrets to Building a PLG Business with Notion Capital Partner Itxaso Del Palacio (Video)

SaaStr

These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. If a company has started out with a heavy sales focus, its onboarding process within the actual product may not be intuitive enough for customers. Secret #2: Pricing. Secret #3: Growth & NRR.

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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Another example, for them, would be when a company starts using another tool in the eComm SaaS world, either competitive or complementary to their product.

Scale 230
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User Model: What SaaS platform builders need to know to prepare for growth, Part 1

CloudGeometry

There are at least three foundational dimensions that translate your business assumptions into critical technical solution inputs: User Model Monetization Measurement In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth.

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Product Funnel: What Is It and How to Create One?

User Pilot

This helps create user personas. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation.

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Onboarding Call vs Automated In-app Onboarding: When to Use Each?

User Pilot

Onboarding is vitally important for any SaaS owner or product manager. Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. In this blog, we’ll explore the differences between the two methods – and when it makes sense to use both.

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SaaS Founder’s Guide To Conversational Marketing

Incredo

Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. What is conversational marketing and how does it work? Yes, this is from our website) What does it actually mean to leverage conversational marketing? Stay us till the end.

Marketing 313