User Pilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

SaaS 67

SaaS Sales Funnel Customer Lifetime Value Acquisition 67

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 77

SaaS Payments Management Customer Lifetime Value SaaS 77

User Pilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

SaaS 73

SaaS User Experience Onboarding Sales Funnel 73

User Pilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Acquisition 69

Acquisition Benchmarks Customer Lifetime Value B2B 69

User Pilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? What is a conversion funnel analysis?

Underperforming Technical Team 85

Underperforming Technical Team User Experience Customer Lifetime Value Retention 85

SaaStr

SEPTEMBER 29, 2023

One of the open secrets behind a lot of great SaaS companies is going multi-product. Think of the user journey and the people who are using your products. For Lattice, you maybe onboarded the company, set them up with goals, and do 1-on-1s with a manager to go through a quarter and get feedback. What to do instead?

Scale 250

Scale Scaling Startup Sales Hiring 250

User Pilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. Segment users using event properties in Userpilot.

SaaS Payments 78

SaaS Payments Data Payment Solutions Payments 78

User Pilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. 13 customer retention strategies for increasing the customer lifetime value: Use customer data to personalize the onboarding process. Implement an onboarding checklist to drive activation. Use email marketing campaigns to bring back inactive users.

Retention 87

Retention Strategy Marketing SaaS 87

User Pilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Segment analysis focuses on common qualities shared by similar users.

Underperforming Technical Team 93

Underperforming Technical Team SaaS Churn User Experience 93

User Pilot

AUGUST 5, 2023

The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. What is a data tracking plan?

Data 83

Data Customer Lifetime Value Underperforming Technical Team Data Analysis 83

User Pilot

AUGUST 30, 2023

You may resolve customer issues and reduce resolution time by: Offering onboarding guidance for new users to equip them early for smoother navigation. Building a knowledge base to offer customer self-service and empower users with resources for common problems. to reduce your overall time to resolution.

Customer Lifetime Value 80

Customer Lifetime Value Customer Support AI Onboarding 80

User Pilot

OCTOBER 31, 2023

You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. What’s a free trial in SaaS? Trials can be tricky. There’s also the cost implication.

SaaS Payments 75

SaaS Payments Payment Methods Strategy Payment Solutions 75

User Pilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Conversion rate measures the percentage of users performing the desired action.

Metrics 73

Metrics Customer Lifetime Value SaaS Scale 73

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 90

Software Review Outsourcing Services SaaS Sales Hiring 90

User Pilot

MAY 14, 2023

To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website. Choosing the best event-tracking tool for your business is not easy.

SaaS 86

SaaS Scale Social Media Pricing 86

User Pilot

JULY 20, 2023

Poor onboarding. How to track and identify potential churn issues: Measure customer satisfaction across the user journey. Analyze customer behavior to spot sudden spikes in user activity. Spot friction and drop-offs with a funnel analysis. Use an onboarding checklist to drive users toward activation.

Churn 78

Churn SaaS Payments Payment Solutions Payments 78

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle.

Data 85

Data SaaS Sales Funnel Acquisition 85

User Pilot

FEBRUARY 20, 2023

TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Both Pendo and Amplitude offer advanced segmentation features that allow you to group users.

Software Review 92

Software Review Systems Review Underperforming Technical Team Mobile 92

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. From ranking for over 34,000 keywords to running its own knowledge base (i.e.,

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

JANUARY 12, 2023

There are different user behavior analytics use cases you can implement when conducting user behavior analytics. User behavior analytics (UBA) is a way to track user activities across the web, mobile, and other digital channels. UBA allows you to personalize user experiences and better understand customer needs.

Artificial Intelligence 89

Artificial Intelligence SaaS Software Review User Experience 89

User Pilot

MAY 29, 2023

Cracking the retention table will provide invaluable insights into user behavior and retention. TL;DR A retention table is a powerful report that tracks and analyzes user engagement over time. Each data point in a retention table represents a specific measurement of user retention. What is a retention table?

Retention 74

Retention Trends Engagement Churn 74

User Pilot

DECEMBER 1, 2021

When working with SaaS products, a constant task you’ll find yourself obsessed with is how to increase user adoption. Let’s assume your tool helps the user easily schedule work meetings. User adoption is how you measure how much of your product the user is regularly using. What is user adoption?

SaaS Payments 93

SaaS Payments Payment Solutions Payment Services Payment Features 93

Incredo

JANUARY 21, 2020

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience. Stay us till the end. Because our post is rich in examples, tips, expert quotes and includes all the info you need to have at hand.

Marketing 313

Marketing SaaS Social Media Customer Support 313

User Pilot

JANUARY 29, 2023

TL;DR Product experience involves everything you do within the user journey that shapes users’ perception of your product. To design a successful product experience, you’d need to collect and analyze product data, map customer touchpoints, and collect and review user feedback. What is product experience in SaaS?

Business 95

Business Social Media Underperforming Technical Team Onboarding 95

User Pilot

JULY 31, 2023

It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users. Pendo Guides are in-app experiences that you can use to onboard your users and keep them up to date with releases.

Underperforming Technical Team 75

Underperforming Technical Team AI Scale Onboarding 75

User Pilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Segment analysis allows you to find common patterns in the behavior of similar users, for example, the factors that cause customer dissatisfaction.

Data 59

Data User Experience Churn Retention 59

User Pilot

JULY 30, 2023

Different types of customer segmentation are: User attribute-based segmentation. You can segment customers by: Segmenting trial customers to improve onboarding , user experience , and conversion rates. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Scale 83

Scale Marketing Onboarding User Experience 83

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? The 10 analytics dashboard examples include web, digital marketing, business insights, social media, product usage, customer journey , user behavior , user retention, knowledge base , and Net Promoter Score analytics dashboards.

Social Media 79

Social Media Data SaaS Scale 79

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products.

Scale 93

Scale Strategy Technical Review Customer Success 93

User Pilot

MAY 31, 2023

Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. Feature adoption metrics are important for understanding where users are dropping off , what users find valuable to inform the product roadmap and optimize user personas , and to know where to offer more guidance.

Metrics 80

Metrics Customer Lifetime Value Churn Retention 80

User Pilot

AUGUST 5, 2023

Unlocking the potential of these indifferent users can be a game-changer for your business. Turning the NPS passives into promoters can improve user sentiment , retention rate, and customer loyalty. Using product analytics to monitor user behavior and spot passives. What are the different types of NPS survey responses?

Scale 86

Scale Retention User Experience Strategy 86

User Pilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands.

Communication 92

Communication Onboarding User Experience Retention 92

User Pilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Most SaaS companies use the p irate metrics framework for this.

Engagement 98

Engagement Metrics Scale SaaS 98

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What does PLG stand for in marketing?

Strategy 85

Strategy Marketing Scale Software Review 85

User Pilot

OCTOBER 26, 2021

It's in the interest of every SaaS team to ensure that any customer using their product experiences as much value as possible. So we drew on our discussions with hundreds of SaaS companies that care about product experience to put together this guide for you. Product experience is something that every user sees differently.

Social Media 85

Social Media User Experience Onboarding Customer Lifetime Value 85

User Pilot

MAY 22, 2023

A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. Creating customer empathy maps to capture what the user says, thinks, feels, and does. Optimizing the CX strategy after testing variations on subsets of the audience with A/B testing. Empathy map.

Strategy 71

Strategy SaaS AI Search Customer Support 71

User Pilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Metrics 83

Metrics Scale Software Review Retention 83