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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.

Scale 275
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Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

SaaStr

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth.

Scale 237
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20 Product Manager Blogs Worth Following in 2022

User Pilot

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

User Pilot

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Webinars play an important educational role.

Strategy 105
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Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin (Pod 616 + Video)

SaaStr

An SMB had, on average, 248 business applications—a volume that proved necessary to keep up with the explosive growth of customers in the new digital era. Customers have become very thoughtful about where they can spend their budget and how to do more with less in times of uncertainty. The Challenge of Digital Expansion for SMB.

Scale 234
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Let’s get into it. Let’s get into it. Efficiency.

Scale 94
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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

Product-led companies face a long road as they attempt to manifest themselves from having abstract vision to millions in revenue. One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event.