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My App Stack: Krithika Muthukumar, VP Marketing at OpenAI

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. This week we have Krithika Muthukumar, VP Marketing at OpenAI! #1. Navan — it really does make business travel delightful. Krithika Muthukumar leads marketing at OpenAI.

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Top SaaStr Content for the Week: OpenAI’s Head of Sales, New Workshop Wednesday with Divvy, SaaStr’s CEO and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Are We Back to a 6x World? What SaaStr CEO and Founder Jason Lemkin Really Thinks About AI, Sales & Lead Gen In 2024 3. The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales 4.

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Not really. We aren’t all Wiz, or Rippling, or OpenAI, etc. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. With no more funding coming, and growth way down. So can you pay less these days?

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Dear SaaStr: Can A Startup Without Any Prior Experience Raise Money From VCs?

SaaStr

One of the best teams out of OpenAI, going out on their own? Ditto But founders out of nowhere, really, with no track record? The less proven you are, generally speaking, the further along you need to be to raise from VCs. A founder that sold their last company for $200m? They can probably raise pre-product.

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3 Big Changes in Running SaaS Companies in 2024

SaaStr

Yes, both raised more money at the very late stage, but really only needed a round or two to hit scale. We’ve entered a new era of Hyper, Hyper-Growth Startups like OpenAI and … Almost Everyone Else settles for Slower Growth. More startups benefit as the dilution ends up far less, a la Klaviyo, or The Trade Desk, etc.

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7 Things to Do When You’re Struggling

SaaStr

It really does make a difference, adding one more truly great one to the team. I know you aren’t doing as well as Figma or OpenAI. It can take longer than you’d hoped to ever really understand what your customers really want. Don’t be ashamed to ask for help. Especially if you are struggling.

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My App Stack: Sarah Kiefer, CMO at Pitch

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. Last week we had a great one with Krithika Muthukumar, VP Marketing at OpenAI, check it out here. I always learn a lot from these — they are in essence a best practices list from each leader.