Remove Benchmarks Remove Education Remove Marketplace as a Service
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PODCAST 131: Data, Set, Match: How to Build a Two-Sided Marketplace to Drive Revenue with Ryan Walsh

Sales Hacker

Why it’s hard to build a two-sided marketplace [13:38]. Do you create broader richer data sets and sell those back to companies for benchmarking purposes? And the ones that aren’t are generally, kind of related industries, IT services and those sorts of things. Show Introduction [00:10]. Or how do you make money?

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. Customers Are Initially Interested in Education, Not Your Product. Not Everyone Will Get It Right Away.

Scale 136
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28 Ways to Drive Innovation and Creativity in Business Development

Sales Hacker

They hired GTMP to reach out to prospects offering them a stipend to participate in a best practices study on development and utilization of Amazon-like marketplaces and related in-marketplace advertising. Benchmarking. Tap into prospects’ personalized charity affiliations. Complimentary onsite workshops.

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SaaStr Podcast #402 with HackerOne CEO Mårten Mickos: “Customers Want Value + Simplicity: The Must Haves to Deliver”

SaaStr

So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service. And service many times means it’s human beings doing it. So how does this even work with software as a service.

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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb.

Scale 112
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How to Use LinkedIn Insights in an Actionable Way

Neil Patel

The industry insights section provides you with data on certain industries, such as healthcare and financial services. Use that to narrow down your search with snapshots and benchmarks. The talent insights section on LinkedIn helps you pool all your best candidates based on their experience, education, and history on the platform.

Scale 125
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Product Development Strategy: Example and Steps to Creating One

User Pilot

Product extension Product extension involves creating new products or services closely related to the existing product. Disruptive innovation Disruptive innovation introduces a product or service that disrupts an existing market and creates a new one. Userpilot’s SaaS Product Metrics Benchmark Report 2024. Source: Mike Pilawski.