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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. What Is Data as a Service (DaaS)? Data as a service uses a cloud computing strategy to make business data readily available to stakeholders and third parties. What Are the Benefits of Using Data as a Service Tools? Who Benefits Most from DaaS Tools?

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2021 Financial & Operating Benchmarks: How to Become One of the ‘Haves’ of SaaS

OpenView Labs

In 2021 the ‘ Rule of 40’ died, according to our latest 2021 Financial & Operating Benchmarks report that launched last week. . Look for ways to quantify customer insights to develop proprietary benchmarks and communicate the value of your product. Today growth appears to be all that matters. Get the full report.

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SaaS Funding Napkin, the 2017 edition

The Angel VC

So if you want to raise capital for your SaaS startup in 2017, investors will wonder if you can become a true system of record, build a real platform/ecosystem/marketplace or build a unique data asset over time. The latter option will get particular attention this year, so I highlighted that in the "Defensibility" row of the napkin.

SaaS 262
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SaaS Finance MeetUP – Scaling Finance

OPEXEngine

It is an exclusive meeting limited to Finance executives benchmarking with us and governed by Chatham House Rules. The SaaS Finance MeetUPs help provide context for our benchmarking community to the OPEXEngine benchmarks and content that we develop. Managing your service portfolio and delivery expectations.

Finance 52
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Top Fraud and Payment Trends for 2023: What SaaS Pros Need to Know

Fraud is ever changing – especially for merchants that offer online services and subscriptions. In the report, you’ll find: The scale and type of fraud seen in the global marketplace. A robust set of performance benchmarks that merchants can use to help optimize their fraud management and prevention practices.

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Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. So without a proven attribution or sales qualification framework to benchmark against, how do you justify investments in category marketing?

Scale 107
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Losing Sleep? Hiring Has Officially Replaced Cash as a Key Reason Startup Founders Are Up at Night

OpenView Labs

As part of our last three annual finance and operating benchmarks surveys, we’ve asked nearly 2,000 startup founders and leaders of B2B SaaS businesses this simple question: “What’s keeping you up at night?”. This data point isn’t like our typical benchmarks. This aligns closely with how important growth has become.