SaaStr

MAY 15, 2024

In many ways, they have to do better with UI/UX, onboarding, and conversions. B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. To maximize this fact, you need to have the right onboarding processes in place to recapture those people. That’s a lot of dollars up for grabs.

Payment Features 294

Payment Features Subscription B2B Mobile 294

SaaStr

AUGUST 10, 2022

Originally, Miro was a B2C company, but after listening to customer feedback over the years, they realized the software was being used in a productivity-oriented capacity. Consider how you introduce new talent into your organization –– onboarding and company culture are essential. So why did it take so long to grow so explosively?

Sales Hiring 246

Sales Hiring Scale Company Culture B2C 246

User Pilot

OCTOBER 19, 2024

Set up in-app surveys to capture feedback at crucial moments, such as during onboarding or after specific feature usage. 11 Retently for both B2C and B2B companies with predictive survey analytics Retently survey builder. Deploy surveys across different channels, including email, web, and mobile apps.

Software Review 105

Software Review Technical Review Software B2C 105

User Pilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding. Ready to dive in?

Onboarding 105

Onboarding Strategy Social Media Churn 105

ChurnZero

FEBRUARY 28, 2025

I have spent over 20 years studying and working in the trenches of the membership economy, both with B2B and B2C organizations. The differences between SaaS and B2C companies. 1: Number of buyers The biggest difference between B2B and B2C is the number of buyers and the benefits they seek. 3: Make onboarding seamless.

SaaS Payments 52

SaaS Payments Subscription Payment Features B2B 52

User Pilot

OCTOBER 26, 2021

What difference does it make if your product is B2B or B2C? We take a look at the North Star Metrics used by Miro, Amplitude, Airtable, Dropbox, and Jira on the B2B side, and Facebook, YouTube, Netflix, Spotify, and Instagram for B2C – and consider the differences between them. B2C North Star Metric example.

B2C 98

B2C Metrics B2B Retention 98

ProfitWell

FEBRUARY 20, 2019

On this episode of the ProfitWell Report, Jonathan Kim , Founder of Appcues , wants to know how a company's onboarding impacts customer willingness to pay and retention. T o answer J-Kim’s question, we looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products.

Onboarding 90

Onboarding Retention B2C B2B 90

SaaStr

JUNE 21, 2021

Those of us who came from B2C have Free in our DNA is a core part of an acquisition and onboarding process. Those of us who have been doing it for a long time remember when Free plans seemed everywhere on the web, not just part of self-service apps. But then Free fell out of fashion in SaaS.

SaaS 193

SaaS B2C Acquisition Cloud 193

OpenView Labs

OCTOBER 5, 2021

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Defining Growth . Acquisition.

B2C 65

B2C B2B New CTO Acquisition 65

SaaStr

APRIL 28, 2023

Of course, this applies to B2B, not B2C. Roam also uses a contrarian top-down approach to onboarding, which you often don’t see in productivity. In the B2B world, if you give something away for free, you’ll potentially have a hard time getting them to pay for additional features later.

Scale 245

Scale Sales Hiring Sales Business 245

SaaStr

OCTOBER 2, 2019

"Churn" is a term we borrowed from our B2C friends. Make the product, onboarding and process changes so it doesn’t happen again. For the first time ever, right or wrong, I felt so mistreated by a software vendor that I became … The “Crazy” Angry Ex-Customer. "Churn" It can’t hurt.

Churn 236

Churn B2C Interviewing Software Review 236

BrightBack

JUNE 13, 2019

B2C, B2B and hybrid companies do things differently. B2B and B2C companies have their own ideas. B2B companies are focused mainly on educating customers to facilitate usage and onboarding new customers effectively. It’s a reactive approach; B2C companies are least focused on customer education efforts.

B2C 56

B2C B2B Retention Trends 56

Intercom, Inc.

NOVEMBER 11, 2021

For Samuel Hulick , a UX consultant and one of the biggest authorities out there on user onboarding, that means thinking less about the product itself and more about how to get users the results they’re after. We had them on the podcast way back in 2016, and they’ve even been a guest contributor to our book Intercom on Onboarding.

Onboarding 254

Onboarding Sales Hiring Sales Recruiting Underperforming Technical Team 254

How To Buy Saas

MAY 26, 2022

B2C marketing automation stands for business-to-customer marketing, which refers to the marketing that deals with only individual customers instead of dealing with other various companies as customers. B2C marketing not only promotes its products and services, it rather invokes a strong sense of emotional feedback from the customers.

B2C 52

B2C Software Review Scale Software 52

User Pilot

APRIL 30, 2024

Appcues enhances user onboarding, adoption , and retention with targeted walkthroughs, in-app messaging, and feature adoption tools. Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Display in-app notifications with Userpilot.

SaaS Payments 104

SaaS Payments Payment Methods Payment Services Payment Solutions 104

User Pilot

MAY 27, 2025

A person who was focused on B2C products. Candidates without experience in user onboarding, retention strategies, or customer engagement improvements. Product Manager EJaw Games (20212022): Owned product strategy and delivery for B2B and B2C projects in gaming and crypto. A professional with experience at a global company.

Management 52

Management Underperforming Technical Team Scale B2C 52

Neil Patel

MARCH 2, 2021

To help, I’ve broken this list into B2C and B2B review sites, depending on your target buyers. Let’s start with B2C. B2C Review Sites. B2C” businesses sell goods and services directly to consumers. If you’re a B2C business, opt for popular, high-traffic review sites to maximize your exposure. Conclusion.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

User Pilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Efficient onboarding , with personalized flows and tailored user personas, ensures business partners understand and benefit from your B2B loyalty program.

B2B 101

B2B B2C Retention Education 101

User Pilot

MARCH 30, 2025

For B2C, TikTok and Instagram creators often drive the most impact. Onboarding flows such as different welcome screens or sign-up processes. Here are your next steps Now, if you dont optimize your onboarding and user experience, even the most effective acquisition strategies wont lead to sustainable growth.

Mobile 64

Mobile Acquisition Software Review Social Media 64

Intercom, Inc.

JULY 26, 2022

In the B2B world, customers are referred to as clients, since the buyer-seller relationship is usually more intricate than in the B2C world. Onboarding customers and educating them on the best ways to use your product or service. Thus, the use of the term client success as opposed to customer success.

Customer Success 129

Customer Success B2C Churn Systems Review 129

User Pilot

JUNE 30, 2021

The average free trial conversion rate for B2C is higher than B2B. You will, however, have to invest more in an onboarding experience to make someone realize your value and enter their credit card information. B2C companies have an industry average of 57%. Personalized introductions/nail your user onboarding process.

Benchmarks 98

Benchmarks B2C SaaS Software Review 98

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). How can you position your experience around onboarding, around enjoying your product?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Totango

SEPTEMBER 7, 2021

B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Here we’ll consider the differences between B2B and B2C engagement before laying out three of the most important best practices for effective B2B client engagement. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 84

B2B Engagement Strategy B2C 84

Sales Hacker

NOVEMBER 10, 2023

” This metric gauges the duration for users to realize the benefits, measuring onboarding efficiency. Measuring “Time to Value”: Quantifiable Benchmark: This metric provides a benchmark for onboarding efficiency. Provide a flawless onboarding experience Not smooth – flawless.

VP of Engineering 121

VP of Engineering Scale Outsourced Development Benchmarks 121

Chart Mogul

MARCH 1, 2023

3x faster than their peers B2B SaaS businesses enjoy higher net retention than B2C SaaS Retention becomes more important as SaaS businesses enter the post-PMF growth phase Retention in 2022 was harder than ever Companies with best-in-class retention grow at least 1.5-3x B2C companies have a lower ARPA compared to B2B companies.

Benchmarks 98

Benchmarks Retention B2C Business 98

Intercom, Inc.

MAY 24, 2018

Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Once the close happens, there’s a half handoff and customer success essentially takes over on implementation and onboarding. Adam: Your favorite recent onboarding experience?

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Intercom, Inc.

MARCH 22, 2018

The early days of Eventbrite were much more B2C, so a lot of the classic B2B growth tactics applied for us as well. It’s really core B2C growth tactics, and also some of the B2B. Successful SaaS onboarding drives more than just acquisition, lifting both new and recurring revenue. Building a cross-functional team.

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Totango

JUNE 24, 2022

Moreover, the outcomes that define customer success may vary based on whether your SaaS product is B2C or B2B. For example, a B2C customer might prioritize user experience, while a B2B client might emphasize return on investment. Onboarding of new customers. Onboarding metrics, such as average time-to-value.

Customer Success 109

Customer Success SaaS Technical Review B2C 109

Sales Hacker

MAY 6, 2021

From B2C consumer-focused tech to the next B2B enterprise cloud giants, B2B, and B2C technology companies are springing up left and right and sprinting toward multi-billion dollar valuations (whether on the private or public markets) faster than ever. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 119

VP of Engineering Sales Hiring Sales Recruiting Sales 119

ChurnZero

JULY 12, 2019

Perhaps product problems, loss of a key user in the account, a bad use case… Sure, these are some reasons why customers may churn, but the reality is that your churn rate is deeply connected to the quality of onboarding journey your users go through. The answers are normally quite homogenous in B2C (e.g. The Role of Onboarding.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

FastSpring

DECEMBER 18, 2020

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market. The buying journey for B2B sales is still longer than a B2C transaction.

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. It’s the customer communications platform built for the speed and scale of internet business, that enables engagement throughout the journey – from acquiring to onboarding, activating, support, and beyond.

Scale 228

Scale Engagement Technical Review Business 228

Chargify

MARCH 6, 2018

To be clear, EdPlace isn’t just a B2C business. The company has both a B2C product for parents and a B2B product for private tuition businesses (in the U.S. Whether utilizing the B2C or B2B product, the students’ experience is consistent across both products. Managing both B2B and B2C business models. EdPlace, 2018.

B2C 40

B2C Merchant Services B2B Payment Methods 40

Incredo

NOVEMBER 21, 2019

In its turn, SaaS company is responsible for optimizing conversions and successful onboarding so the visitor becomes a paying customer. Process is simple but would we write about it if everything was that easy? If your landing page isn’t converting, you don’t onboard your users with the right methods, that’s your fault.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

User Pilot

APRIL 29, 2021

A product without customer onboarding software is a lot like attending a dinner party where you don’t know anyone and haven’t been welcomed in. A majority of consumers experience that same lack of introduction during SaaS onboarding. Customer onboarding is really a synonym for customer education. What is customer onboarding?

Software Review 52

Software Review Onboarding Software SaaS 52

OpenView Labs

MAY 12, 2020

Getting to a high level of specificity in their key content—like onboarding emails—enables them to connect effectively with prospects and users. Ben Lang runs Notion’s B2C community. Get this: Ben was originally a member of the Notion community before coming onboard to run it. User love” and a strong community manager.

Underperforming Technical Team 98

Underperforming Technical Team Marketing Scale B2C 98

Point Nine Land

MAY 22, 2020

Whilst this means that B2B marketplaces may be tougher to build than their B2C counterparts, it should, in theory, result in more engagement and higher retention rates. B2B transactions, by nature, tend to be significantly larger than B2C transactions. Namely, the tendency towards higher order values and complex workflows.

Marketplace as a Service 83

Marketplace as a Service B2B Payments SaaS Payments 83