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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

User Pilot

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

B2B 98
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Ultimate Guide to B2B Sales Hiring and Management

OpenView Labs

Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building. What’s your biggest weakness? The last thing you can afford is a bad sales hire.

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How to Create a B2B Content Strategy

Neil Patel

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Evaluate their strengths and weaknesses.

B2B 144
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How to Properly Leverage Lead Scoring to Make More Money

Neil Patel

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. Before we dive deep into the metrics and methods you’ll use, let’s establish a baseline definition of lead scoring. Metrics for Scoring Your Leads.

Scale 115
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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

SaaS billing solutions are usually talked about within the context of B2C payment processing. You can track key metrics in real time, allowing you to make up-to-date, data-driven decisions. This is often due to misconceptions that they will have to develop this functionality from scratch (more on this later). Real-time insights.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach. The more complex it becomes, the more likely someone will make a mistake calculating it at some point, and you’ll have a misleading metric.”. Next, let’s look at how to develop a churn-reduction action plan.

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7 Companies Show you their Customer Experience Strategy

Upscope

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Even KONE elevators have found customers to be more demanding at every level wanting real time information and B2C type customer service. Question 3: Who are you willing to be bad for?