ProfitWell

JANUARY 29, 2020

Because, sure, some of the marketing trends from the past decade are dying—luckily we’ve witnessed listicles and surface-level content finally seen for what they truly are —but referral marketing is still on fire. It’s an appealing alternative for driving a high volume of qualified leads and ROI numbers. No surprise there.

Onboarding 65

Onboarding Scale Social Media B2C 65

User Pilot

APRIL 7, 2021

On the flip side, you will also notice negative behavior that lead to customers leaving your product. Define the positive behavior within your product that leads to higher engagement. They used a high-touch model with multiple onboarding emails from sales and customer success. We do a lot of that too: Source: Userpilot.com.

Engagement 91

Engagement Metrics Scale Benchmarks 91

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

MAY 24, 2018

When used correctly, data can powerfully enrich sales and marketing efforts and help any business fuel growth. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing. Why does Matt see free products as a tool for growth ? Short on time? Short on time? Matt: Correct.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. Enter mobile. Enter Aleksandra.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Mucker Capital

APRIL 6, 2023

Today, a lot of the PLG SaaS tools require sales motion upfront because nobody understands those tools. Those types of tools actually require work in the initial days of the sales motion. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales?

Startup 52

Startup Scale CTO Hire Outsourced Development 52

User Pilot

AUGUST 30, 2021

Marketing analytics collects data from numerous marketing channels and is concerned with user actions that lead to conversion. Hotjar is ideal for B2B and B2C product and customer experience teams, web/UX designers, and digital marketers. Fullstory is ideal for B2B and B2C product, support, and engineering teams.

Product Marketing 98

Product Marketing Payment Solutions SaaS Payments Software Review 98

Baremetrics

APRIL 16, 2021

If so, how much money will you need to build your product and get it to market and what types of capital will you employ to do so? This is not the time to invest in sales and marketing. Not so much in the Valley, but across the rest of the country, especially if you’re a SaaS business, not the case for B2C. What it Takes.

Venture Capital 66

Venture Capital Technical Review Underperforming Technical Team SaaS 66

SmartKarrot

OCTOBER 26, 2022

The classic business proverb, 80% of your sales originate from 20% of your clientele, holds true for most firms. When a sale is closed, the work is not finished. Every customer interaction influences how consumers perceive a brand, which impacts sales. On the other hand, poor customer service causes significant churn.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How does it convert more leads? How does Randy think about using interactive content to maximize sales rep efficiency?

Scale 199

Scale Sales Hiring Marketplace as a Service Mobile 199

SaaStr

DECEMBER 3, 2019

Jason asked me to find the two best marketing executives that I could to talk about how to generate more leads for your company. No, keep your hands up if you want more leads for your business? Why I stayed I think is … I talk a lot about like I think that the term is B2B and B2C are kind of silly. Five, 10 people.

Scale 133

Scale Sales Hiring Development Team Review Technical Review 133