SaaStr
JANUARY 9, 2023
Two decades ago, B2B companies relied on a central figure in the entire company calling the shots on budget and software to invest in. Tactic #3: Think like a B2C company. Adopting the B2C approach of bold ads and creative marketing will pay off if you intend to stand out from your competitors in the industry.
SaaStr
MAY 1, 2021
Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. When it comes to creating an enterprise pipeline, Notion takes a unique approach.
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SaaStr
JULY 20, 2019
Perhaps this isn’t true as much in B2C. If TikTok really spent ~$1 billion in ads (per Wall Street Journal ) to become a dominant social network, then clearly the limits are high in B2C. So if you don’t know what channel to invest in next, invest in that one. Invest in customer success. Plan for It.
SmartKarrot
MARCH 2, 2022
One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. In this write-up, we have discussed the top 5 growth marketing strategies for SaaS products. Sign up for our newsletter.
Sales Hacker
JANUARY 9, 2020
Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. . In B2B sales, your audience is particularly concerned with return on investment. big deposits, weekly payments, etc.).
Baremetrics
APRIL 16, 2021
Sweat equity and credit cards, personal lines of credit, direct cash investment into the business in the form of an equity stake or a related-party loan to the company, deferring cash-pay compensation. Future capital providers love to see that you’ve invested more than your time into your endeavor. Company Stage. What it Takes.
Mucker Capital
APRIL 6, 2023
You need to commit to this growth motion. You need to invest at least a year or even two years. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. In my past life as a growth marketer, we did a lot of testing. That will never work. PLG is not like that.
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