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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. How journeys differ for B2B and B2C customers. B2B vs. B2C Customer Journeys: Comparisons and Contrasts.

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The Future of AI, Open Source, and Enterprise SaaS: Where It’s All Going with Databricks’ CEO, Ali Ghodsi (Podcast #505 and Video)

SaaStr

Open Source is one of the most successful enablers of global innovation in history, and Linux has grown into the most important software platform in the world, dominating every market it enters. Open Source products, the millions of customers, and the communities around them make the industry almost feel B2C. Key takeaways.

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A look back at entrepreneurial lessons learned and the rise of net revenue retention with ChurnZero CEO You Mon Tsang

ChurnZero

I love innovation and being first. That’s easier to do in B2C. Not all churn is bad. “At We’re going to churn through them. But if five years into it, you’re still churning hard, you have a problem.” Then in the end, it’s like, well, who’s going to buy it? Category creators face more challenges in B2B. “I

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The Fintech SaaS growing competitive landscape

Panintelligence

The consolidation and competitive surge in the Fintech SaaS space likely began on the B2C front, with the emergence of all-encompassing Fintech apps for everyday customers. Here too, the trend mirrors B2C, with B2B Fintech SaaS providers striving to scale comprehensive, all-in-one platforms. But what about the B2B Fintech sector?

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More SaaS Fees Pricing Strategies to Offset Stagflation

FastSpring

Increasing acquisition, increasing conversion rates, and reducing churn are all possible options. it takes to implement PLG and customer success efforts in a way that will increase customer acquisition and decrease churn. Take for example the innovation S curve : We make something; it grows in adoption; it plateaus.

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Fintech SaaS: The State of Play for 2024

Panintelligence

Ask anyone in Fintech SaaS about the shifts of the last 18 months and you’ll hear stories about investment shortages, rising churn rates, and market consolidation. It’s our hope that this series not only informs Fintech SaaS founders, but inspires the tidal wave of innovation that's on the horizon. Let's get into it!

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Perpetual License vs. Annual License vs. Subscriptions

Baremetrics

If you’re still using spreadsheets and basic dashboards to monitor and manage your MRR, ARR, and churn, you’re not only operating inefficiently, but you’re also probably leaving money on the table. Want to Reduce Your Churn? Baremetrics measures churn, LTV and other critical business metrics that help them retain more customers.