FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Intercom, Inc.

DECEMBER 13, 2018

It’s easy to connect the dots between mission and product when you consider the social media behemoth’s more than 2 billion worldwide users. But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. I think in marketing in general, no. B2B marketing, yes. How does Ryan think about the relationship between the two?

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 142

Scale Sales Hiring Construction Education 142

Casey Accidental

OCTOBER 24, 2022

This is one of the key challenges we faced at Eventbrite when we radically shifted our strategy in 2020. Eventbrite was historically a 50% sales and 50% self-service business. This is a very common strategy for enterprise companies with large margins. I have written about this strategy before here.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. What’s your TikTok strategy?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

OPEXEngine

MARCH 9, 2021

As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay. Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. This clarity puts you on the path to product-market fit.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

FEBRUARY 19, 2019

Trish Bertuzzi is the founder of The Bridge Group that helps B2B technology companies build world-class Inside Sales teams. Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community. Chris Orlob – Senior Director, Product Marketing at Gong.io.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

Sales Hacker

JANUARY 12, 2021

Mark has been in and around product marketing and sales for over 30 years. So we do a lot of work where brands or retailers come and say, “Hey, we want to get some free product out into the marketplace and have some folks actually build reviews around it.” Sam Jacobs: Hey everybody, it’s Sam Jacobs.

Technical Review 59

Technical Review VP of Engineering Sales Hiring Scale 59

Chargify

AUGUST 17, 2017

Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. If your SaaS startup isn’t there yet, you should read Finding Product/Market Fit: When To Stand Firm & When To Pivot first.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

OpenView Labs

JULY 12, 2019

But changes in today’s marketing environment are shifting the way we work with data and our expectations of what it can do. Over the last ten to fifteen years, marketing has become much more reliant on data. Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform.

Data 52

Data Marketplace as a Service Advertising Branding 52

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. We immediately pivoted from a consumer company to a B2B company.

Scale 173

Scale Underperforming Technical Team Investment Sales Hiring 173

SmartKarrot

AUGUST 5, 2021

In recent years, Product Operations roles have evolved to include: Operations, Technical Ownership, Product Strategy, Project Management, Customer Success , and Professional Services. Products can be software, hardware, or even services. Product Management Vs Product Operations Vs Product Marketing.

Scale 10

Scale Marketplace as a Service Product Marketing Software Development 10

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. If you missed episode 175, check it out here: Protecting Migrant Children: International Social Service. The role of product marketing, perfectly summarized. powered by Sounder.

Product Marketing 64

Product Marketing Scale Marketing Pricing 64

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Chargebee offers subscription billing and revenue operations for fast-growing B2B SaaS companies. Go to Hired’s website to learn more about their news.

Sales Hiring 191

Sales Hiring Scale Payment Features Marketplace as a Service 191

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? How do you organize your work?

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Intercom, Inc.

FEBRUARY 21, 2019

Long story short: I started my career at Microsoft on consumer marketing, and now I’m obviously in more of a B2B role. We’re basically the world’s biggest business marketplace. We help buyers of software and services find the best vendors or the best sellers of the products they need. Ryan: Sure.

Education 123

Education Sales Hiring Software Review Sales Recruiting 123