SaaStr
NOVEMBER 20, 2024
GitHub, founded in 2008, is a leading platform for software development and version control that has made waves since 2018 with its AI Copilot. At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully.
SaaStr
JUNE 20, 2025
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.
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SaaStr
JUNE 7, 2025
New spending data from Ramp reveals a possible trend: end user AI adoption may be hitting its first growth slow down. The AI adoption party might be slowing down—at least temporarily. While overall AI penetration among U.S. CFOs who initially approved AI experiments are now demanding concrete business outcomes.
SaaStr
OCTOBER 25, 2024
Six months ago, security was the number one prohibition preventing businesses and software companies from buying AI. Tomasz Tunguz , General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups, 68% of them early-stage, well-funded, mostly mid-market ACV, and 25% remote.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out.
SaaStr
DECEMBER 27, 2024
SaaStr CEO and Founder Jason Lemkin recently sat down with HubSpot Chairman and co-founder Brian Halligan , who shared valuable insights on the current state of SaaS, evolving board meeting formats, and how AI is reshaping the industry. Now that we’re through that overcorrection, the market is showing signs of recovery.
SaaStr
DECEMBER 19, 2024
Salesforce, Nov 2024: We're hiring 1,000 new sales execs to sell AI! in sales to sell AI. Per The Information , Benioff has also instructed his sales team to go all-in and put AI and Agentforce into every deal possible. It’s a bit counterintuitive at first — isn’t AI replacing people? Not really.
Advertiser: Data Robot
Manufacturers want to deliver the best products on the market as quickly and ethically as possible. In our AI in Manufacturing eBook, you can learn how to solve your most urgent manufacturing and business needs with an enterprise AI platform. How AI modernizes demand forecasting, supply chain, and predictive maintenance.
Advertiser: Data Robot
The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. How is AI changing workflows and driving functionality? In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference?
Advertiser: ZoomInfo
We're talking about a complete shake-up powered by automation and artificial intelligence (AI). Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: Data Robot
When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Predicting the next CRM state, which can inform the strategy of future marketing communications. Predicting the next order based on prior purchase history.
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