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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Before implementing the ideas to fill market gaps, validate them thoroughly.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate. Because when marketing meets AI , magic happens. I’m not talking full-on paradigm shifts here. (“We

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Product Marketing Strategy: Definition, Steps, and Examples

User Pilot

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

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16 Best Product Marketing Campaigns To Inspire Your Own

User Pilot

Looking for the best product marketing campaigns to inspire your next project? Search no further! TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

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How Does Scaled Data Labeling Work With Marketing?

Neil Patel

Data labeling turns raw data into useful information that can then be utilized for optimized marketing. That’s why this article will delve into the many uses of data labeling for marketing and some platforms you should consider using to get the most out of your data. The more context you provide, the better the AI can learn.

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Incubating a Company Inside GTMfund: Operator.ai and a New Era in Sales Tech

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. If your sales team has 20 plus reps, we’re confident Apollo could be a game changer for you. The result?

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How to Leverage Customer Insights

User Pilot

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Let’s dive right in!