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How to Future-Proof Your Marketing for an AI-Centric Search World? | 5-Minute Whiteboard

Sparktoro

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g. But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts, e.g. If that’s the case, what can/should (..)

AI Search 112
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AI SaaS Companies Will Be More Profitable

Tom Tunguz

Will AI sofware companies operate with better or worse profitability than a classic SaaS company? Initially, I thought worse since the expense of serving AI as a product is signficantly higher. AI SaaS may be much more profitable than the -10% average net income margins of the current crop of public businesses. Deflationary.

AI Search 184
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Microsoft's Billion Dollar AI Business

Tom Tunguz

I’m watching public company earnings to identify early trends in the software market to inform startups’ plans for 2023. But the story in this quarter’s reports is AI. Just last week, Epic Systems shared that it was using Azure OpenAI Service to integrate this next generation of AI with its industry-leading EHR software.

AI Search 200
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53 Questions Developers Should Ask Innovators

TechEmpower SaaS

How will you be taking this to market? Often this ties to marketing support. Artificial Intelligence Does your application leverage AI in any way? How can we use AI to improve the customer experience? How do we prioritize internationalization versus getting something to market? What channels will you use (e.g.,

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. The evolution of search has a long history.

AI Search 144
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Seeking a Distribution Advantage with AI

Tom Tunguz

Great companies transform a technology innovation into a go-to-market advantage. Google led to search-engine optimization, which startups like Expedia & Zillow grew to become public companies. What is the distribution advantage AI confers to startups? AI enables ABM-at-scale.

AI Search 168
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Best Examples of AI in Marketing: Tools & Best Practices

User Pilot

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. From communication to automation, the latest updates in AI are genuinely bridging the gap between science fiction and reality. Marketing AI best practices.