This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. The numbers are staggering: AI spending is set to hit $644 billion in 2025, growing at a mind-bending 76.4% year-over-year.
So we’ll have ~20 of the latest AI start-ups from YCombinator at a special YC Demo Pod area at 2025 SaaStr Annual! Come meet them (and also watch 100+ present live at our first AI Demo Stage ) at 2025 SaaStr Annual, May 13-15 in SF Bay!! 3) Generate high-quality training data that continuously improves AI performance.
So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You assembled a talented team, built an amazing product, and established a growing SaaS business.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Why UX analytics should go beyond quantitative data. How to start your UX analysis.
In 2023, we saw a surge of SaaS brands adding anything AI-powered or AI-driven into their website headlines. The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Many venture capital firms shifted their investments almost entirely into AI startups.
With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. According to him, good design doesn’t need to sacrifice transparency, and imperceptible AI isn’t ethical AI.
the reason being is YouTube is the second largest search engine in the world. What you’re actually looking for is something which dominates YouTube search, something which has clearly high views, which is the equivalent of page views on a blog. And the AI matching connected them up with that opportunity.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. What Search Engine Trends Shaped 2022? It happens.
Data labeling turns raw data into useful information that can then be utilized for optimized marketing. However, turning raw data into labeled data takes time. The good news is data labeling is scalable when you work with the right data labeling software. What Is Data Labeling?
Here are some of our favorite takeaways from the conversation: Neural networks have made significant headway in the past five years, and they’re now the best way to deal with unstructured data such as text, images, or sound at scale. AI has been quite overhyped in the past. It feels like the AI hype machine is once again in overdrive.
Often attract 2,000+ applicants, many with AI-polished resumes that all look the same. And in a world of layoffs, AI disruption, and hiring freezes, your next opportunity will increasingly come through backchannels, not applications. Narrow your search and say no early. They want data, relevance, and actual proof.
The SaaS landscape is rapidly embracing generative AI. Analysts estimate that up to 6070% of routine tasks could be automated by AI, potentially adding trillions of dollars in value. are already infusing AI into products used by billions. are already infusing AI into products used by billions.
Their solutions span a wide range of verticals: from E-commerce, HR and Health to collaboration, infrastructure and AI. was created by a team with 25+ years of experience in location-based tech, spanning various services and real-time asset tracking systems. It provides visual search and image recognition solutions based on AI.
While new AI products are surely on the horizon— self-driving cars are coming any day now, possibly, maybe— AI’s most dramatic effects on your job today lies in adding new features across the tools that you’re already using. But, one day soon, you’ll marvel at all the things AI sneakily helped pull off your plate.
By BluLogix Team Why MGI Research Ranked BluLogix a Top Agile Billing Platform in 2025 In May 2025, BluLogix was recognized by MGI Research in its Agile Billing Top 50 Buyer’s Guide —a definitive analysis of the top billing platforms for businesses navigating modern monetization.
Ogilvy's Creative Director, David Raichman, called AI “ a force multiplier for creative expression,” and I couldn’t agree more. It is at these times AI steps in, rescuing me from the creative rut. AI content creation tools can help you here, especially when saving time in social media post creation.
Want to advance your career in mobile product management or find top talent for your team? Recommended product manager job openings in data-driven companies Looking for a job in mobile product management? A person who has 5+ years of experience managing mobile products, ideally in AI-powered or field service solutions.
That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. READ THIS: Selling From Home?
The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Its focus is on businesses in Big Data, mobile, and SaaS. Diego also takes part in market research and crowdsourced data with Brazilian Startups’ Dealbook. Talk: Sales is a Team Sport.
Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts: Increase in conversion rates by 52% Lower cost per conversion by 33% Increase conversion quality by over 100%. How does the KlientBoost team do it? Same with paid search: Make sure your search terms actually match your keywords.
In December, our Director of Machine Learning, Fergal Reid , and I sat down to chat about the launch of ChatGPT : the good, the bad, the promise, the hype. We sketched out a few AI-powered features we thought could be useful, went into production, and put a beta version in front of 160 customers. What have you learned? Fergal: Right.
Stacks can be developed at the project, team, or functional level and are regularly used to improve internal collaboration, measure the impact of marketing activities and reach customers in new ways. Without this foundation, your marketing stack can become a set of siloed tools that will bog your team down in complexity.
Some think customers will see the advent of AI as a welcome way to get self-help quickly and get back to their task. Others worry that AI will worsen the customer experience as more and more companies use it to save costs. When scaling your customer experience, remember AI can’t simulate human empathy.
At the forefront of this change is what we at Engagio call, Account-Based Everything (ABE), some people know it as Account-Based Sales Development (ABSD), and others call it Account-Based Marketing (ABM). We’re going to look at what data you need to develop an account targeting strategy and where to get that data.
Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Through a lively and insight-filled conversation, this episode explores burning questions like: What happens to SEO if search engine results are replaced by AI chatbots ?
Companies that prepare for and embrace the changes AI brings will thrive. So, what does the short-term future of AI for sales look like, and how can you begin using AI to beat the competition ? The potential future of AI for sales. How you can use AI today. The Potential Future of AI for Sales.
From there, he helped scale a team of 150 at AdRoll, before becoming CEO and President at TalkIQ, which was acquired by Dialpad. How AI & ML are impacting the future of sales. How to develop your frontline managers [15:54]. AI will not be replacing SDRs/BDRs [29:13]. What You’ll Learn. Sam’s Corner: [40:00].
Wondering how to analyse qualitative data and get actionable insights? Search no further! This article will help you analyse qualitative data and fuel your product growth. We’ll walk you through the following steps: 5 qualitative data analysis methods. 5 steps to analysing qualitative data.
Thanks to email automation and AI, however, sending tons of emails has never been easier. If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Baddata. 2 Ensure data accuracy If prospect data isn’t accurate, achieving relevance becomes significantly more difficult.
View all user behavior data in one clear, simple dashboard. Find underperforming areas, try out different designs, confirm what works, and make your site easier and faster to use with UX heatmap tools. Get heatmap data with zero impact on site speed. Skip logic: Customize survey flow based on user responses.
Wrike also makes collaboration seamless with shared calendars, file sharing, and team reports time tracking. You won’t have to worry about the security of your data — enterprise-level security comes standard and everything syncs instantly to the cloud. You don’t need any SEO or developer experience to use it.
However, there are good and bad ways to approach this tactic. Optimize app store search for greater reach Another organic strategy is app store optimization. Leverage SEO-driven content marketing Search engine optimization (SEO), to this day, has become synonymous with organic marketing. Create BoFu content early (e.g.,
Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Plug the URL of your choice into Majestic’s search bar.
A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.
You should gather product feedback to understand customer needs , influence the product development process, and improve user retention. Once you’ve collected the qualitative and quantitative data , you’ll need to analyze it. Influence the product development process. Use this information to drive product decisions.
In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.
Scalability and security: Can the platform grow with your business and protect your data? Best for: SaaS product teams who want a powerful but easy-to-use platform to improve onboarding, increase product adoption, and drive user engagement. You can segment users and add filters to narrow the data for more granular insights.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. TL;DR Customer insights are data-driven conclusions about customer behavior and preferences used to improve products and drive their growth. Let’s dive right in! Crucial for retention and support strategies.
Without automation, optimization and growth will suffer, ultimately resulting in poor ROAS. With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Customer analytics and data collection tools. Import data from CSV. Use prospect search filters.
The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Take advantage of AI and customer feedback tools to improve customer satisfaction.
A new and urgent matter to address is AI applications, especially as they relate to a potential AI tax embedded in software renewals and the proliferation of shadow AI. Therefore, shadow AI is just another thing to keep in mind when taking inventory of your tech stack. lack of training, poor usability).
The vast majority of job searches start online , so it’s not surprising that the next step is moving online as well. Virtual job fairs are: safe cost-effective not limited by physical space provide access to a wider talent pool make it easier to access the data. Finally, the virtual format provides access to far more data.
Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. This is part of the platform's ever-evolving search engine optimization (SEO) capabilities.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content