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Facebook hit with another lawsuit over misrepresenting video ad metrics

The Marketing & Growth Hacking Publication

“Facebook’s failure to employ reasonable auditing and verification procedures gave it an unfair competitive advantage, as it allowed Facebook to provide video-advertising services at a lower cost and made those advertising services appear to be more effective than they were.”?—?

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Post-Coronavirus Outbreak Guide for Brands and Ad Networks

The Marketing & Growth Hacking Publication

Download the guide for free and build a viable anti-crisis strategy for your brand or advertising business. Post-Coronavirus Outbreak Guide for Brands and Ad Networks was originally published in Marketing And Growth Hacking on Medium, where people are continuing the conversation by highlighting and responding to this story.

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A Beginner's Guide to Social Media for Solopreneurs

Buffer Resources

💡 Pro tip : While this article primarily covers organic marketing strategies, some solopreneurs find success with paid advertising on social platforms, too. Those who will benefit include anyone aiming to become and/or remain a social media pro—from beginners learning the basics to experts looking for the latest growth hacks.

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How InVision Built a Billion Dollar SaaS (Without Losing Its Soul)

Ryan Berg

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes!

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The 9 Marketing Disciplines of Great SaaS Companies

Tom Tunguz

They also advertised on the search “Zendesk alternatives” by creating a fictitious alt rock band called Zendesk Alternative. Zendesk used video frequently because it was less competitive than SEO/SEM. The video went viral, further bolstering the brand. Website/Conversion Team. It’s plain to see why.

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3 Best Influencer Marketing Case Studies of 2018

The Marketing & Growth Hacking Publication

However, as an influencer, you don’t simply advertise a brand. Advertising with Olympians Another interesting influencer marketing case study is the one that took place during the Winter Games/ Olympics. Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group.

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Top 8 Digital Marketing Tips For Beginner Small Business Owners

The Marketing & Growth Hacking Publication

Search Engine Optimization (SEO) Social networks Content creation The strategy of Search Engine Marketing (SEM) Paid advertising on social networks Advertising of View Email marketing However; What is Digital Marketing? It is also popularly called pay-per-click advertising. We will cover vital points about : Your site.