“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Krithika Muthukumar, VP Marketing at OpenAI, check it out here.
This week we have Sarah Kiefer, CMO at Pitch!
#1. What’s your core stack of apps today?
I’m using Pitch, Slack, Notion, Metabase, Segment, HubSpot, Figma, Chartmogul, Personio, Linear, Finway, GA4, and Amplitude.
#2. What’s the number one top new app you’ve added the past year?
Screen Studio has been a new addition this year.
#3. Other than your own, what app would you never let anyone take away from you no matter what:
Metabase – can’t do anything without data!
#4. What’s your top “undiscovered gem” — an app you love but others may not have heard of?
Toplyne – AI for PLG insights. Early days but promising so far.
Sarah Kiefer is the Chief Marketing Officer at Pitch. Previously, Sarah worked at Spotify, where she led a team responsible for marketing Spotify’s advertising business globally. With a career focused on the intersection of storytelling, media, technology, and advertising, Sarah also previously held leadership roles at Ooyala, Discovery, and Viacom.
