User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Intercom, Inc.

MAY 8, 2019

How do you keep up with such breakneck development? By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing. We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy?

Acquisition 116

Acquisition Scale Underperforming Technical Team Advertising 116

Frontegg

MARCH 17, 2022

Product-Led Growth (PLG) is becoming the default strategy in modern SaaS organizations due to the plethora of operational, financial, and technical benefits it brings to the table. But what about the traditional Sales-Led Growth? Let’s dive into the Product-Led vs Sales-Led comparison and learn about the main differences.

Scale 105

Scale Technical Review Underperforming Technical Team Sales 105

Sales Hacker

SEPTEMBER 13, 2021

” It remains distressing if teams continue with this knowledge and run the same marketing activities over and over again. The ICT products for marketing automation are much more mature and developed with the marketing process in mind. In this situation, there’s much better cooperation between sales and marketing.

Underperforming Technical Team 93

Underperforming Technical Team Marketing Sales Finance 93

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. It also extends to our customer acquisition and sales strategy. The result?

Scale 59

Scale Sales Hiring Strategy Underperforming Technical Team 59

FastSpring

DECEMBER 7, 2023

“This is everyday for me, so I love talking about it,” says Carl Hargreaves about mergers and acquisitions. As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains.

Software Review 136

Software Review Technical Review Development Team Review Branding 136

Tom Tunguz

MAY 25, 2017

A beer supplier sells to wholesaler sells to distributor sales to retailers sells to customer. But as I went back last night and reread Porter’s Competitive Strategy, I was surprised to learn that Porter’s intended value chain analysis to be used also at the business unit and at the company level.

Startup 100

Startup Underperforming Technical Team Strategy Azure 100

User Pilot

MARCH 23, 2023

And how can customer success teams address them to ensure product growth? Reducing churn is critical for SaaS because it cuts back customer acquisition costs and increases customer retention. 3: Poor customer service or experience with the sales teams can make customers churn. moment faster. #3:

SaaS Payments 91

SaaS Payments Churn Underperforming Technical Team Payment Methods 91

Chart Mogul

APRIL 29, 2021

Over the last six months, we built and refined a dedicated outbound sales strategy. This mentality extends, of course, to our marketing strategy, which is why folks still print out our cheat sheets and read our weekly roundup. It also extends to our customer acquisition and sales strategy. The result?

Scale 52

Scale Sales Hiring Strategy Underperforming Technical Team 52

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

Sales Hiring 80

Sales Hiring Scale Sales Recruiting B2B 80

Sales Hacker

MARCH 24, 2021

The key to unlocking a stronger opportunity pipeline and an increase in qualified leads is a unified, cohesive marketing and sales team. Alignment between sales and marketing is how you’ll build a system rooted in strategy, data and targeted initiatives to better reach prospective clients. Define each team’s expertise.

Marketing 104

Marketing Sales Underperforming Technical Team Metrics 104

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. But what makes B2B content good ? Tough question.

B2B 108

B2B Technical Advisors SaaS Payments Underperforming Technical Team 108

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Your technical infrastructure?

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

FastSpring

APRIL 26, 2022

In part two, we’ll cover five churn-prevention strategies that have been successful in other SaaS businesses. Part I: SaaS Churn Benchmarks Part II: 5 Proven Strategies for Reducing SaaS Churn Part III: Churn Definitions and Additional Resources. In part one, we cover benchmarks and common churn formulas. Table of Contents.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

ProfitWell

MARCH 2, 2020

That’s what makes a customer success strategy so important. Building a solid customer success strategy is easy, too, as long as you focus on how different types of customers move through their journey, from discovery to purchase. The benefits of a clearly defined customer success strategy. Easier customer acquisition.

Customer Success 72

Customer Success SaaS Payments Strategy Payment Services 72

Casey Accidental

NOVEMBER 28, 2023

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. What they stop doing is leaving.

Payments 63

Payments Scale Payment Methods Underperforming Technical Team 63

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. They also manage finances and supervise one or more engineering teams. Average salary: $196,172/yr.

Sales Hiring 93

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 93

ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. The goal of this article is to show you options and maybe trigger some thoughts or new ideas around different customer retention strategies that you can employ before the next wave hits. . #1. Train to Listen.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

Intercom, Inc.

JULY 28, 2022

Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj: Well, it’s a pretty long one.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

SaaSOptics

AUGUST 11, 2022

Rising inflation and a weak stock market are causing investors to be more careful with their financing, and without a plan to manage your cash runway effectively, you’re putting both yourself and your company at risk. Do you have a clear growth strategy? . Option 3: Mergers and acquisitions. Reconsider your GTM strategy.

Scale 97

Scale Scaling Technical Review Venture Capital 97

User Pilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. There has to be cross-departmental and cross-functional cooperation between product, sales & marketing, customer success, and customer support to implement a successful customer retention strategy.

Retention 52

Retention Strategy Underperforming Technical Team Technical Review 52

OPEXEngine

AUGUST 9, 2022

Sales capacity tends to get rusted in place, and when markets move quickly, the return on the cost of sales inevitably starts to flatten. Ensure sales leaders are sweating the details of daily execution. Most sales organizations do not seem to be prepared for a recession.

Scale 59

Scale VP of Engineering Payment Services Underperforming Technical Team 59

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career.

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

SaaStr

DECEMBER 3, 2020

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 175

Scale Sales Hiring Sales Recruiting Sales 175

Sales Hacker

MARCH 15, 2022

In the 200th episode of the Sales Hacker Podcast, we have Asad Zaman , CEO of Sales Talent Agency (STA), where he rose through the ranks from AE to CEO, earning recognition as Toronto’s Young Professional of the Year (2019). There are over 40K more sales jobs openings than salespeople. How COVID has affected sales salaries.

Sales Hiring 93

Sales Hiring Underperforming Technical Team Acquisition Development 93

Sales Hacker

MAY 10, 2021

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. That free flow of information can aid sales. Benefits of involving your customer support team in sales.

Customer Support 62

Customer Support Underperforming Technical Team Sales SaaS 62

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. If they don’t keep their customers around for years, then all that capital invested in customer acquisition will have gone to waste. It is typical in B2B software for customer acquisition to eat up 50% or more of total costs.

Customer Success 138

Customer Success Underperforming Technical Team Scale SaaS 138

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

Underperforming Technical Team 96

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 96

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit. This can happen if: They don’t have clear goals or a well-designed strategy. The time to value is too long.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

User Pilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Underperforming Technical Team 84

Underperforming Technical Team Sales Recruiting Social Media Market Research 84

Sales Hacker

SEPTEMBER 18, 2020

This involves driving more new logo and renewal revenue, lowering customer acquisition cost, and increasing forecasting predictability. And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. Strategy and Execution Should be PEAS in a Pod.

Technical Review 121

Technical Review Development Team Review Systems Review Engineering 121

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. They actually produced an entire documentary called "We Sign Tomorrow," detailing their acquisition of ProfitWell. But what makes B2B content good ? Tough question.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

JUNE 26, 2023

Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. Customer acquisition metrics, such as the customer acquisition cost, help you evaluate your marketing efforts and make informed decisions. How to select the right metrics?

Metrics 73

Metrics Customer Lifetime Value SaaS Acquisition 73

Frontegg

AUGUST 19, 2021

Users don’t want to write emails or engage with support teams anymore. Companies are shifting towards Product-Led Growth strategies and self-service features are making it all happen. This results in constant engagement with support and sales teams, something that puts them under pressure and leads to frustration.

SaaS Payments 98

SaaS Payments Payment Services Payment Solutions Underperforming Technical Team 98

ProfitWell

NOVEMBER 1, 2019

But every so often, you’d discover a strategy that got you just a little bit farther. And by putting those strategies together over time, you’d eventually end up farther and farther down the mountain. Align team incentives around retention. Sales teams like to track dollars in the bank each month.

Retention 56

Retention Strategy Underperforming Technical Team SaaS 56

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity.

Sales Hiring 81

Sales Hiring Scale Sales Recruiting Payment Methods 81