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Magical Metrics with Omni

Tom Tunguz

Anyone who has managed a larger BI deployment has faced the challenge of managing hundreds, perhaps thousands of metrics. Marketing & sales define revenue or leads or cost-of-customer acquisition differently. In the BI tool, a marketing analyst finds three metrics: cost_of_customer_acq, CAC2, & new_CAC.

Metrics 285
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What the $6B Coupa Acquisition Means for Software Startups

Tom Tunguz

This morning, Coupa announced its sale to Thoma Bravo for $6.2b. The acquisition is notable for three reasons. Third, it’s the most substantive acquisition to announce this year after Figma’s announced its sale to Adobe. First, the premium to the public price is 31%. Second, the multiple is 8.4x NTM revenues.

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The Foundation of Customer Acquisition Costs (CAC)

The SaaS CFO

I’ve calculated a lot of SaaS metrics for a lot of SaaS companies. To make SaaS metrics repeatable and accurate, we must follow a sequential process. This is especially relevant for sales and marketing efficiency metrics. CAC, or customer acquisition cost, is by itself not a stand-alone metric.

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15 Digital Product Metrics You Should Track for SaaS

User Pilot

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 99
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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.

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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

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16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. Best practices for effective customer acquisition and product-led growth. Focus on the right customer acquisition channels. What is a customer acquisition strategy?