Chargify

APRIL 23, 2019

Establishing relationships with advisors and/or mentors. The “primary risk [during pre-startup] is the failure to design a business plan and strategy that will enable the company to become profitable as it makes sales and earns revenue. Establishing/implementing metrics and analytics**. Creating a minimum viable product (MVP).

Scale 74

Scale SaaS Payments Scaling Payment Services 74

FastSpring

APRIL 26, 2022

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Some churn is acceptable, perhaps even necessary — especially if you’re using a more B2C-style sales approach.

Benchmarks 135

Benchmarks Churn Payments SaaS Payments 135

SaaStr

JUNE 1, 2021

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. Which brings me to sales and marketing.

Part-Time VPE 229

Part-Time VPE Technical Cofounder CTO Hire New CTO 229

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

ProfitWell

JANUARY 10, 2020

There’s less dependence on social proof in most SaaS marketing (though it becomes highly valuable again during the sales phase ), and you may find yourself targeting specific employees at your prospect company with your marketing. Complexity of products. Price strategy. Focus on benefits.

Marketing 94

Marketing Strategy SaaS B2C 94

SaaStr

JUNE 28, 2019

Jason Vandeboom is the Founder of ActiveCampaign, a sales and marketing automation platform that enables small businesses around the world to meaningfully connect and engage with their customers. Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor.

Outsourcing Services 119

Outsourcing Services Scale Sales Hiring SMB 119

ProfitWell

FEBRUARY 14, 2020

Spotify, on the other hand, added discounted tiers for Spotify Premium in a bid to increase acquisition and retention. And from that flows decisions about what and who to spend time on,” says David Heinemeier Hansson , co-founder and CTO of Basecamp. “[My The reason for this success? With money comes influence, if not outright power.

Pricing 59

Pricing Technical Cofounder Scale New CTO 59