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Generating growth: Insights from a former software company CRO | Episode 37

Payrix

No one knows this better (or more intimately) than a software company Chief Revenue Officer (CRO). Adam Tesan, CRO at Worldpay for Platforms, is a seasoned executive leader with decades of experience in sales, marketing, and revenue in the software space. It was an Embedded Finance play starting with payments. [It

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

Casey Accidental

Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In the SaaS-like network model, the supply is in charge of generating the majority of the demand, and the product acts as mainly a fulfillment or monetization vehicle for the supply. The Goldilocks Zone (10-40%) So, what is ideal?

Payments 116
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State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)

SaaStr

Discover Bessemer Venture Partners’s annual State of the Cloud report, going through trends, benchmarks, and metrics that underpin the Cloud economy. SVB collapsed, market multiples are down, yet the IPO window is re-opening, and we have a platform shift to AI that’s exciting everybody. What does this mean for Cloud companies?

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The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing

SaaStr

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. Lay out the sales process early on.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

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Recurring Donations for Nonprofits: Billing Software

Subscription Flow

Subscription-based business models have increased in number as media streaming platforms like Netflix and delivery services like Amazon have risen in popularity. A subscription-based model for fundraising can therefore raise donor engagement, optimizing revenue streams for NPOs.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Prioritizing user experience optimization in product-led growth is crucial for creating intuitive, enjoyable products that retain customers and drive revenue growth. PLG and SLG differ in focus: PLG centers on product appeal for growth, while SLG relies on sales strategies and personal interactions. Is product-led growth right for you?