OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Instead, SMM SaaS companies will leverage Inside Sales and Channel Partners coupled with digital marketing to drive down Customer Acquisition Costs.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. ARR is an essential subscription metric that identifies the recurring revenue expected on an annual basis from the subscriber base. Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace. In other words, we may see users coming for the network and staying for the tool.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

Intercom, Inc.

FEBRUARY 6, 2020

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Customer success tools stand out in the accelerating marketplace because they can provide outputs according to the requirement at different growth stages and the corresponding strategies for improvement.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. Your top subscription news. PieSync is an integration platform as a service (iPaaS) specializing in customer data. HubSpot x PieSync.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

ProfitWell

APRIL 15, 2019

An Intercom Updated Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert leads faster. Best of all, it’s a subscription, so your bowl with never go empty.

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

ProfitWell

APRIL 12, 2019

Abby here with the subscription news you need and none of the noise you don’t. Or, if you're a clients-based business, you can classify them by what service you provide, their status, etc. GoDaddy Does More with Sellbrite and Marketplaces. Hey subscribers, it’s National Licorice Day. The Rundown In resources. Put a tag on it.

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

SaaSHolic

DECEMBER 2, 2021

Additionally, you’ll increase the lifetime value of your customers and reduce the need for new client acquisitions. You might think that you have a relatively easy-to-use service because you know what it is meant to do. There are plenty of tools in the marketplace for this specific exercise. Product Tours. Product Analytics.

Onboarding 52

Onboarding Strategy SaaS Underperforming Technical Team 52

SaaStr

JULY 9, 2019

The next thing I would say we learned is really about removing all barriers to user acquisition. So you’ve got to build barriers to acquisition in any African market within which you operate. ” At this point we were offering the service for free. It’s an example of a uniquely local massive problem in Africa.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Neil Patel

DECEMBER 16, 2021

Another easy way to find keywords is to check for searches that show up in your Google Analytics Acquisition reports. Also, be sure there’s an email subscription option on each of your web properties. Freelance platforms like Fiverr are underrated resources for marketing your business services. Start an eBay Store.

Social Media 145

Social Media Strategy Marketing Business 145

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. And for bookkeeping, which is this service that is almost mandated and certainly needed by just about every small business out there, you’re talking about a $60 billion TAM in the US alone.

SMB 180

SMB Scale Startup Marketplace as a Service 180

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Creating a marketplace does just that. Here’s how it works: Your terms of service (ToS) states a date after which whatever unused product the customer has purchased expires. Most subscription plans have it. Not always.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. SaaS as we already understood is a software as a service. Start Listing your saas on Software and saas Marketplaces.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. A product that is easy-to-use and share becomes immediately valuable and can drive user acquisition. Follow the successes of Altassian, Survey Monkey, Shopify, Dropbox, etc, and you’ll know.

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 237

SaaS Payments Metrics Payment Methods Scale 237

SaaSOptics

APRIL 7, 2022

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” A freemium offering breaks down those walls and gives users a clear path to discover your product/service.

Business Model 74

Business Model Payment Features Business SaaS 74

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

ChurnZero

JANUARY 13, 2022

Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities. “Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). especially for SMB SaaS startups. Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Sign up for the Baremetrics free trial and start managing your subscription business right.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Ultimately, we want this prospect to register for a trial or buy a subscription. They need to be.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

ProfitWell

AUGUST 15, 2019

When developing a pricing strategy so that it fits these requirements, choosing the best pricing tool for your subscription business is vital. The best pricing solution gives you the metrics needed to identify opportunities to grow your subscription business, optimize pricing, and, ultimately, maximize your profit margins.

Pricing 40

Pricing Subscription Payment Features Business 40

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Cross-sell.

Payment Methods 62

Payment Methods Merchant Services Payment Services Outsourcing Services 62

Chaotic Flow

SEPTEMBER 17, 2013

The first post in this SaaS growth series introduced the concept of the SaaS growth ceiling, as well as the three fundamental SaaS marketing levers for breaking through it: customer acquisition , customer lifetime value and viral customer network effects. max SaaS company revenue = acquisition rate x average subscription value ÷ % churn rate.

SaaS 122

SaaS Marketplace as a Service Customer Lifetime Value Acquisition 122

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. That's what metrics give you. They just started.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 147

Payment Solutions Payments Outsourcing Services SaaS Payments 147

Chargify

OCTOBER 22, 2020

As an effective CRM solution, it has improvised the sales operation of enterprises and offers innovative products and services to satisfy their customers’ needs. They have consistently been ranked #1 by IDC for four years running and have over 4,000 pre-integrated applications on their marketplace exchange. Why struggle?

Payment Features 56

Payment Features B2B Marketplace as a Service Forecasting 56

SmartKarrot

MAY 27, 2020

The marketplaces over the globe have drastically evolved in the recent period, becoming more utility-based than ever. The dawn of the subscription economy has been one of the reasons for this illustrious evolution. Roots of the Subscription Economy . KPIs are very crucial in driving your subscription model. Yes, we were.

Subscription 10

Subscription Payment Features Retention Marketplace as a Service 10