Sixteen Ventures

AUGUST 14, 2022

The purpose of Customer Success is not to make customers happy. It’s actually not even to make customers successful. In this simplistic view, revenue from any new customers that come in that quarter wouldn’t be included in NRR for that quarter, but would be in the starting amount for next quarter.

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Baremetrics

AUGUST 1, 2021

So what works (and doesn’t work) as a SaaS acquisition strategy? In this article, you’ll learn 5 keys to building a purpose driven acquisition strategy for your SaaS and how to avoid common mistakes along the way. SaaS Customer Acquisition: Getting the basic right How to Build a Purpose-driven SaaS Customer Acquisition Strategy 1.

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Acquisition Strategy SaaS Underperforming Technical Team 98

CustomerSuccessBox

JUNE 20, 2022

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. And when it comes to delivering the right customer success function to your clients you are as good as the tool you use. What is a Customer Success Software?

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Artificial Intelligence Customer Success Software Payment Features 52

SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. More customers = more revenue. Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Plain and simple.

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Acquisition Scale Strategy Software Review 59

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

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Customer Success Metrics Software Review Customer Lifetime Value 94

SaaStr

NOVEMBER 28, 2022

was pretty simplified, mostly made up of annual or monthly subscriptions. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Mergers and acquisitions. Set them up for success. .

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Scale Finance Sales Hiring Scaling 201

ChurnZero

SEPTEMBER 16, 2022

Today, the greatest opportunity for efficient growth lies with Customer Success (CS) teams—the purveyors of customer loyalty. Find out how Customer Success builds financial fortitude and resilience in the latest Punk CX podcast, featuring ChurnZero CEO You Mon Tsang. Start sharing [customer] stories.

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Customer Success Investment Churn Retention 98

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

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Acquisition Retention Social Media Advertising 63

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

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SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

CustomerSuccessBox

MAY 26, 2021

If you start looking online for a Customer Success Platform or a solution you’ll most likely come across a lot of discussion about “B2B SaaS, which might cause you to wonder if Customer Success software is only for Subscription-based, B2B companies. This is where Customer Success comes in.

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Customer Success Business Social Media B2B 52

ProfitWell

MARCH 9, 2020

The subscription business model has seen an immense rise in popularity in recent years, and with good reason. The subscription-based economy grew 350% between 2012 and 2019, and subscription businesses grew revenues about five times faster than S&P 500 company revenues during that time. What is subscription marketing?

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Sixteen Ventures

SEPTEMBER 10, 2020

It’s critical to understand why your customers churn, but if you’re relying solely on the reason the customer gives you for that churn, you’re definitely missing the actual reason. It’s easy to just ask a customer why they’re cancelling or not renewing and to leave it at that. Applied Churn Reason Analysis for Customer Success.

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Churn Customer Success Systems Review Outsourced Development 131

ProfitWell

APRIL 8, 2020

Maximizing value for your customers is the best way to reduce churn and improve retention. There are plenty of posts out there telling you which KPIs will help you improve your sales, but in this post, we'll tell you which ones reveal the most about how happy your customers are with your product. What are customer success KPIs?

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Customer Success Churn Acquisition Subscription 72

CustomerSuccessBox

FEBRUARY 28, 2022

There are no longer significant upfront commitments but rather are made up of lower-cost subscriptions and value-added services. Undoubtedly, this change has crept into the Customer Success world as well. This is why the blog explains why the ‘ LAER model in Customer Success’ is too important a topic to ignore.

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Customer Success Technical Review Software Review Technology 52

ProfitWell

MARCH 2, 2020

The subscription economy is built on relationships. When your customers are happy, they stick around. That’s what makes a customer success strategy so important. Thinking proactively about how to build products that help customers achieve their goals is the best tool you have for building lasting relationships.

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Customer Success SaaS Payments Strategy Payment Services 72

ChurnZero

MARCH 31, 2022

Did you catch our Customer Success and SaaS metrics crash-course webinar with leading SaaS expert Dave Kellogg, of Dave Kellogg Consulting ? We’d like to extend a huge thanks to Dave for his expert insights below, which will help you choose and use Customer Success and SaaS metrics in a more nuanced and purposeful way.

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Customer Success Metrics Technical Review Scale 98

SaaStr

JANUARY 24, 2024

Sales reps were hosting 4-6 calls daily but most of these calls were early demos or top-of-funnel discovery calls Sales was closing really small deals on one end while talking to really large companies with hundreds of thousands of people on the other. Define your ICP as early as you can and segment your sales team accordingly.

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Scale Sales Hiring Scaling Revenue 234

ChurnZero

OCTOBER 1, 2022

Why is it that the need for operations in marketing and sales is never questioned, yet Customer Success isn’t given the same allowance? Even though CSQLs have a lower customer acquisition cost, faster rate of return, and high close-rate, says Tony D’Auria, industry principal at Valuize, a customer lifecycle consultancy.

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Scale Customer Success Revenue Retention 97

Kellblog

MARCH 17, 2022

Earlier this week I appeared on a webinar with You Mon Tsang , founder and CEO of ChurnZero , a SaaS application aimed at helping subscription businesses reduce churn. Customer acquisition cost (CAC) and the CAC ratio. How it differs for new customer and expansion ARR. I gave a talk on this at SaaStr two years back.

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Metrics Customer Success SaaS Benchmarks 100

Frontegg

MARCH 17, 2022

But what about the traditional Sales-Led Growth? Let’s dive into the Product-Led vs Sales-Led comparison and learn about the main differences. What is Sales-Led Growth? Sales-Led Growth is all about marketing and sales teams. Likewise, if the sales team has poor leadership, leads can’t be handled.

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Scale Technical Review Underperforming Technical Team Sales 105

ChurnZero

MARCH 18, 2022

They also discussed the impact of these metrics on your plans as a Customer Success professional and your company overall. Key SaaS and Customer Success metrics you should care about. What boards and investors expect from your Customer Success organization. You would use euros instead or pounds in the UK.

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Customer Success Metrics SaaS Banking 98

User Pilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Why is customer retention important? Unless your acquisition cost is considerably higher. Retention metrics: CAC.

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Retention Metrics Strategy Scale 111

Valuize Consulting

AUGUST 17, 2020

The intersection that exists between your Sales and Customer Success teams poses the greatest danger and will cause the most churn. Why is the intersection between Sales and Customer Success so dangerous? For instance, this phase could be after your first sale to a new customer (i.e.

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Customer Success Sales Acquisition B2B 40

ProfitWell

APRIL 16, 2020

Some of this is best resolved in the design phase, but training and support for customers who are learning the ropes is also vital in getting everyone up to speed and maximizing their productivity. What is a customer success team? What do customer success teams do?

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Customer Success Acquisition Churn Software Review 59

OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. We sometimes hear companies call themselves “SaaS” companies, because they sell subscriptions, but they do not host software. It changes sales and marketing organizations and their execution.

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SaaS Payments Payment Solutions Subscription Payment Features 52

ProfitWell

NOVEMBER 4, 2019

Mastering customer success is vital in the subscription space. Not implementing and measuring customer success means you risk losing customers and rising customer acquisition costs (CAC). What is customer success? Customer success is exactly what it sounds like.

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Customer Success SaaS Onboarding Churn 73

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Consider the overnight success of a celebrity-owned product. Because they’ve already established their brand, audience, and distribution , launching a product to their supporters garners immediate sales.

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VP of Engineering Scale SaaS AI Search 71

OPEXEngine

AUGUST 17, 2021

If you’ve underestimated the importance of financial operations for both the short and long-term success of your SaaS business, you’re not alone. With the explosive growth of the SaaS business model impacting businesses worldwide, many are navigating SaaS financial operations and subscription management for the first time.

Payment Services 52

Payment Services B2B SaaS Payments Payments 52

ChurnZero

JANUARY 4, 2019

But what if you could have a better idea of the changes 2019 has in store for Customer Success professionals? We’ll see more applications of AI in Customer Success, but these will mostly be behind-the-scenes. the stuff that Customer Success teams are really meant to do).

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Customer Success SaaS Payments Payment Services Payment Solutions 73

ChurnZero

MAY 17, 2019

The most commonly quoted challenge facing Customer Success leaders worldwide over the past ten years or more has been confusion over the role and definition of Customer Success. The question “ What do Customer Success people do? ” Q: What type of activities do you categorize as Customer Success?

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Customer Success VP of Engineering Scale Technical Advisors 64

Subscription Flow

DECEMBER 28, 2023

Customer Acquisition Cost (CAC) Investors will also look into these metrics that show how much you spend on acquiring new customers. In general, a lower CAC indicates cost-effectiveness in customer acquisition. Also Read: 10 Most Important Customer Success Metrics for SaaS Subscription Businesses 5.

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Metrics SaaS Finance Acquisition 52

ProfitWell

MARCH 25, 2020

Acquisition is the weakest growth lever. We studied the levers—acquisition, retention, and monetization—of 512 SaaS companies. We found that monetization and retention have much higher revenue impacts than acquisition when considering the same level of impact across each growth lever. Convert more sales. Improve ROI.

Acquisition 52

Acquisition Retention Payments SaaS Payments 52

SaaStr

NOVEMBER 2, 2019

How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? How does your customer success and customer support functions change with the move to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings.

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Scale SaaS Payments Sales Recruiting Payment Services 135

CustomerSuccessBox

OCTOBER 19, 2021

The key activity that is important to good execution of customer success is the renewal process obviously. And this goes without saying that whether it is the customer success team that’s managing it or another part of your organization, it is very critical. Read: Why is customer retention important for B2B SaaS.

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Forecasting Customer Success Systems Review Outsourced Development 52

User Pilot

APRIL 3, 2024

Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. Data-driven decision-making in product-led innovation uses data to guide product development , ensuring decisions enhance customer success. Product-led vs Sales-led differences.

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SmartKarrot

JANUARY 20, 2023

Role: Customer Success Lead Location: Remote, Switzerland Organization: Earny Switzerland As a Customer Success Lead, you will take charge of user requests & improve the payroll application and user experience. You will bring precise and fast answers to customers on all contact channels (emails, phone, etc).

Customer Success 19

Customer Success Outsourced Development Payment Features Government 19

CustomerSuccessBox

FEBRUARY 14, 2019

The searches for the keyword ‘ Role of a Customer Success Manager ’ have been increasing since the last few years. As companies around the world are getting aware of the importance of Customer Success, the demand for seasoned Customer Success Managers (CSMs) is also increasing exponentially. Why is it so?

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