Is a Freemium Business Model Right for Product-led SaaS?
SaaSOptics
APRIL 7, 2022
” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” A freemium business model allows companies to build up a large initial user base at no additional costs.
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