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Is a Freemium Business Model Right for Product-led SaaS?

SaaSOptics

” Or, as Openview Partners defines it, “ product-led growth is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.” A freemium business model allows companies to build up a large initial user base at no additional costs.

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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

If driving more customers was your customers’ #1 need, and that’s not what you helped them with, you probably didn’t build a very successful business, or the problem of solving customer acquisition for that market is very difficult. What Types of Businesses Are We Talking About? The Weak Transition to Marketplace Arguments.

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David Barrett, CEO of Expensify: Good Intentions, Bad Advice: How to Keep Your Board Aligned with Your Vision (Video + Transcript)

SaaStr

It’s probably that you’re small, you have very little revenue, you have a couple of employees maybe, you’re probably struggling, maybe your bank accounts are stretched, you’re probably incredibly stressed. Think of the business model behind being an independent board member. You don’t really know.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue.

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Understanding the SaaS business model

ProfitWell

And with the field having undergone a couple of “ knockout expansion years ,” with more revenue pouring into SaaS than ever, it has never been a better time for a young SaaS company. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing.

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Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. You’re starting a new business. How about your business model ? What is the Customer Acquisition Cost? CAC stands for customer acquisition cost.

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Sequencing Business Models: So You Want To Be A Platform?

Casey Accidental

This is part three of a three part series on sequencing business models. In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. Incorrect incentives will lead to poor quality integrations.