User Pilot

MAY 27, 2025

How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. Engage users seamlessly across platforms with Userpilot.

Mobile 96

Mobile Retention Payment Features Onboarding 96

SaaStr

JUNE 1, 2025

The Infrastructure Math Is Unprecedented The Capital Intensity Is Off The Charts: Big Six tech CapEx: $212B annually (63% YoY growth) Microsoft AI business: $13B run-rate (175% YoY growth) NVIDIA data center revenue: $39B quarterly (78% YoY growth) Amazon AWS CapEx as % of revenue: 49% (vs. revenue (33x multiple) Anthropic: $61.5B

AI Search 264

AI Search AI CTO Hire ChatGPT 264

Teamgate

JUNE 11, 2025

Sara Cowie, Head of Customer Acquisition at Syncano , emphasizes the importance of these features: “Uptime and performance are vital to us. Scalability and Analytics Runscope provides detailed performance analytics and error tracking, empowering teams to closely monitor API health as their systems expand.

Scale 52

Scale Payment Solutions SaaS Payments Payments 52

SaaStr

JUNE 15, 2025

It’s the same psychological principle that made AWS dominant. Customers trusted AWS partly because they knew she could leave if needed. Vendors who built walls around their data find themselves with aging customer bases and declining new acquisition. That trust led to deeper, stickier relationships.

Enterprise 265

Enterprise ChatGPT Data Software 265

User Pilot

MARCH 5, 2025

Best for: Large enterprises that require a comprehensive suite of tools to manage the entire customer journey, from acquisition and engagement to retention and advocacy, with a strong focus on data-driven personalization and optimization. Its hosted in AWS and SOC 2 Type 2 compliant. Adobe dashboard. Criterion Does It Deliver?

Software Review 52

Software Review Engagement Software Scale 52

User Pilot

APRIL 2, 2025

For instance, marketing focuses on user acquisition, whereas product looks at feature adoption. Userpilots data is fully encrypted and stored with SOC-compliant vendors like Amazon AWS and Google Cloud. Userpilots real-time analytics let you track behavior, feature usage, and engagement trends across web and mobile in one place.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

Sales Hacker

MAY 13, 2025

He served as Chairman and CEO of the company until its acquisition by Yahoo! He also served as chairman and CEO of the company until its acquisition by Yahoo in July of At Yahoo, he was responsible for the operations of global advertising marketplaces. Previously, Michael was co-founder and Chairman of Moat Inc. in July 2007.

AI Search 74

AI Search AI ChatGPT Software Review 74

Sales Hacker

JANUARY 13, 2025

To scale this support and extend it beyond our portfolio to the broader SaaS ecosystem, weve partnered with Pursuit – a leader in go-to-market talent acquisition. To date, weve facilitated over 1,000 candidate introductions, resulting in many pivotal hires. Share Tag GTMnow so we can see your takeaways and help amplify them.

Scale 108

Scale Sales Hiring Artificial Intelligence SMB 108

SaaStr

NOVEMBER 17, 2023

ARR was the Median acquisition price in a “take private deal” Interestingly, it’s not all that different post-Boom and pre-Boom, as you can see above. Todd Gardner took a look at a series of public “take private” deals from 8/21 to 8/23, spanning the Boom and the Reset. What did he find? You might be worth less

AWS 318

AWS SaaS Pricing Acquisition 318

Tom Tunguz

JUNE 25, 2023

It’s unclear how the Databricks acquisition might change that relationship. Five years ago, many startups defaulted to AWS for the generous credits, broad catalog, & rapid pace of innovation. Cloud infrastructure players are picking teams within the infrastructure layer.

Artificial Intelligence 237

Artificial Intelligence AI AWS Cloud 237

Clouded Judgement

JUNE 19, 2024

It’s worth pointing out that Azure is a bit above the long term trendline, while AWS is still below (but accelerating up). Their ongoing revenue can “fund” new logo acquisition and allow the business to operate profitably at paybacks much larger than what private companies (with smaller ARR bases) can afford.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

MARCH 16, 2019

Acquisition multiples in SaaS/Cloud doubled last year. The Week in Cloud: A look at the stories in Cloud, SaaS, and business software that we found particularly useful and interesting. Big or small. __. Microsoft is doing a strong job of being the alternative for folks simply worried about Amazon. A huge donation, driven by the Cloud: [link].

Cloud 213

Cloud AWS Systems Review Software Review 213

SaaStr

JULY 25, 2023

AWS re:Invent : AWS re:Invent is Amazon Web Services’ (AWS) annual conference, focused on cloud computing and SaaS-related services. The event brings together developers, architects, and IT professionals to explore the latest AWS developments.

ChatGPT 189

ChatGPT AWS SaaS CTO 189

Tom Tunguz

FEBRUARY 25, 2013

This is as true for their books business as their infrastructure business, AWS. Over sushi, a friend explained to me that this strategy might also extend to the way the company views acquisitions. Bezos has explicitly stated this strategy and it’s the one that has led to Amazon’s massive success in many different lines of business.

Acquisition 100

Acquisition Pricing AWS Startup 100

SaaStr

NOVEMBER 24, 2021

Pothole #5 – Prioritizing Revenue Acquisition Ahead of Customer Value Creation. It can be tough to know the answer to that question, but the indicators should be focused more on the retention side over the acquisition side. . Pothole #4 – Promoting Your Best Salesperson to Manager. When should you scale?

Sales Hiring 257

Sales Hiring Scale Compensation Sales 257

SaaStr

MAY 15, 2024

Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. In B2B, you also have fixed costs, but you can diversify monetization based on tokens or seats, or in the case of AWS, however you like. Because of that, you see a 5x increase in conversion from trial to paid on the app store.

Subscription 301

Subscription Payment Features B2B Mobile 301

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 155

Scale Acquisition Scaling Sales Hiring 155

SaaStr

MARCH 24, 2019

Alibaba is their AWS (or becoming it): The Cloud is better. Billion Acquisition. Goodness : We forget about the OS in the Cloud, but we all need to still deal with things like Windows 7 IRL: One perspective on the Top 25 VCs in SaaS now: Pretty Funny. Clippy was AI before AI: China is a whole different world for SaaS.

Cloud 150

Cloud AWS AI Acquisition 150

SaaStr

AUGUST 2, 2019

And Salesforce doesn’t seem to screw up its bigger acquisitions. That’s not Twilio growth, but it’s awfully strong. And it means, if you take that growth rate and roll things forward a few years, Salesforce is buying a will-grow-into $3b-$6b business analytics business, that is already the #1 largest player in its segment.

AWS 141

AWS Acquisition Cloud Payment Features 141

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. Ten years ago, there was nobody who SaaS founders could ask in order to learn how to do, for example, inbound marketing, low-touch sales or customer success.

Scale 192

Scale Scaling SaaS AWS 192

Clouded Judgement

APRIL 11, 2024

It looks at the YoY dollar change in quarterly revenue from the hyperscalers (just looking at Azure / AWS because the data goes back further) going back a few years. If we break this down and look at Azure and AWS independently (graphs below), you’ll see how the AWS “swings” were a lot more volatile.

Cloud 184

Cloud Software Azure AWS 184

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 247

SaaS Payments Metrics Payment Methods Scale 247

Clouded Judgement

JUNE 9, 2023

Very healthy new business (new customer) acquisition. Coming out of earning season I’m slightly more optimistic about a back half acceleration (August or later) than I was coming in. The Good Mongo: Very Positive - Is The Bottom Behind Them? They guided to 26-27% growth in Azure in Q2 (with 1% coming from AI).

Trends 130

Trends Cloud Azure AWS 130

Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. But it’s really just one part of a comprehensive customer acquisition strategy. Don’t blame the website To fix a broken customer acquisition process usually means more than just fixing the website.

AWS 100

AWS Social Media Acquisition Payment Features 100

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. . “And so the reason that companies are shifting to the new stack is that CRMs weren’t designed to handle all the click data that’s coming at them.

Scale 181

Scale Marketing AWS Artificial Intelligence 181

Tom Tunguz

AUGUST 25, 2015

I’m curious how much user acquisition occurs on mobile. But if SaaS usage trends follow consumer usage - which for some ecommerce and messaging products top 70%+ mobile usage - then mobile will undoubtedly become a critical user engagement and acquisition platform. More than 20% of end users log in mobile; 2.5%

Sales Recruiting 100

Sales Recruiting Data SaaS AWS 100

SaaStr

JULY 1, 2020

There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. In Brex, the AWS credits and it’s getting additional rebate by moving your card spends over. Jason Lemkin: Got it.

Merchant Services 259

Merchant Services Scale Sales Recruiting Sales 259

Baremetrics

OCTOBER 28, 2021

If you’ve seen our recent articles on AWS migration, the updated stripe integration and the acquisition of Flightpath Finance, it will come as no surprise to you that our team is getting pretty busy! You may have noticed some exciting things happening here at Baremetrics. Product Team Our product team has expanded by a factor of 3!

AWS 94

AWS Forecasting Onboarding Finance 94

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. You can also find your second act inorganically via acquisition as Twilio did with SendGrid. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner. You changed the name to ZoomInfo after that acquisition.

Sales Hiring 232

Sales Hiring Scale Payments Cloud 232

Clouded Judgement

MARCH 22, 2024

And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. This is why the consumption players (Snowflake, Mongo, Confluent, Azure, AWS, etc) so more variability in the macro slowdown.

AI 190

AI Cloud Revenue Technical Advisors 190

OpenView Labs

FEBRUARY 3, 2022

As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition. AWS and other infrastructure providers have been using UBP for nearly a decade. The takeaway.

Headcount 98

Headcount SaaS Compensation Acquisition 98

Sales Hacker

JUNE 1, 2020

This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. Sounds an awful lot like Sales. No hassle and no credit card required. That includes nearly 20 publicly traded companies. doesn’t it?

Sales Hiring 98

Sales Hiring Scale Headcount Sales 98

User Pilot

SEPTEMBER 1, 2024

Pros of usage-based pricing model Lower barrier to entry : Lower upfront costs can attract new customers who might be hesitant to commit to a higher, fixed subscription fee, resulting in higher acquisition rates than in other pricing models. Amazon AWS is one of the best SaaS pricing examples with this model. Amazon pricing example.

Pricing 104

Pricing Strategy SaaS Scale 104

Tom Tunguz

NOVEMBER 4, 2014

AWS, Twilio, Heroku, etc. Just a quick reminder: Payback Period = Cost of Customer Acquisition/Gross Margin. So does Expensify, which decreases the time to file expenses. With cost-based pricing, startups mark up the product they sell by some margin. Many infrastructure as a service companies do this.

Pricing 120

Pricing Startup SaaS Payments Payment Methods 120

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Both free and paid users need on-demand access to support. How do these growth models differ?

SaaS 103

SaaS Acquisition Onboarding Retention 103

SaaStr

JUNE 1, 2021

I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.” It’s like, “We could work on acquisition costs,” which we did. It reduces the friction, and the acquisition time, and all that stuff.

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Partner acquisition. There are three different types of products designed to enhance partner acquisition. There are five different functions that partner tech can help to optimize.

Payments 111

Payments SaaS Payments Payment Solutions Payment Services 111