Alignment: Your VP Sales and VP Marketing Should Be Your Mom and Dad of Revenue
SaaStr
JUNE 22, 2021
— Jason BeKind Lemkin (@jasonlk) June 22, 2021. The other day I saw a VP of Sales flame out and resign with no notice from a SaaS company doing $10m ARR growing quickly. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. Sales Tactics.
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