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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. They credit this growth to their global team, a switch to an enterprise business model switch, and flexible work operations.

Scale 197
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The Broken State of SaaS Sales Rep Comp

SaaStr

Back in the day, premium comp for some software sales execs made simple and easy sense. Traditional software had 90% gross margins, and the classic enterprise sales reps, the best ones, could close a million or more dollars a year. Not a bad thing per se, but it also put a lot of pressure on business models.

Scale 312
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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. For every company that’s executing the freemium model successfully, there are hundreds more that struggle and the tension it can create between sales, marketing, and product teams.

Scale 205
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Understanding the SaaS business model

ProfitWell

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is the SaaS business model. As a result, revenue recognition is a fundamental part of the SaaS business model. Recurring payments. Early stage.

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SaaStr Podcasts for the Week: May 24, 2019

SaaStr

This podcast is an excerpt of Andy’s session at SaaStr Annual 2019. What you need to know about hiring, firing, advisors, and culture. Why SaaS is your business model, not your mission. Do you want to scale the business? You just need to hire more people. Missed the session?

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. How defendable is the technology of the product or the business model?

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MongoDB at $1.5B in Revenue — An Epic Growth Story

SaaStr

Here you can see the magic in MongoDB’s business model. As you build up a great sales team, they’ll get better at getting revenue up front, and that’s great up to a point. Some people want to move to a PLG model because they think it’s cheaper than Enterprise sales. And that includes its biggest customers.

Revenue 197