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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

Payments 274
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The Top 20 SaaStr Posts of 2019 (so far)

SaaStr

We now produce so much content on SaaStr, we thought we’d share the Top 20 Posts of 2019, so far. What’s A Typical Price Increase I Can Expect When Renewing A SaaS Subscription? Getting field marketing right is hard, but it’s also the #1 channel for customer acquisition and pipeline influence in SaaS.

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The 3 Secret Ingredients for Scaling to $100M ARR with Bitly CEO and CPO

SaaStr

Hitting a Plateau in 2018 The company ran into a bit of a plateau around 2018-2019. Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. Optimize your acquisition funnel. This worked well for years until it didn’t.

Scale 294
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Revenue vs. Income: A Guide For Your Business

FastSpring

Revenue refers to the total earnings a company generates through its core operations like sales of products or services, rents on a property, recurring payments , interest on borrowings, etc. In 2019, Company X posted $1.2 In 2019, Apple reported revenue numbers of $260 billion and a net income of $55.3

Payments 112
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Customer Acquisition Cost: The Secret Weapon of Successful Startups

Chart Mogul

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Marketing? .

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Is Tableu and Salesforce an expensive deal for Salesforce?

SaaStr

Tableau was at >$900m in recurring revenue … growing 41% (!). And subscriptions were growing 115%. Tableau Reports First Quarter 2019 Financial Results. And Salesforce doesn’t seem to screw up its bigger acquisitions. That’s not Twilio growth, but it’s awfully strong. are all doing well. So it ain’t cheap.

AWS 136
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7 Subscription Billing Models To Consider in 2019 For Your SaaS Business

Chargify

There is no subscription billing model that works for everyone. Moreover, your pricing strategy should be based on your value metric, and different value metrics require different types of subscriptions. Let’s take a look at the seven most popular subscription billing models. Which one should you use in 2019?