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Four ways customer education helps support the Customer Success team

ChurnZero

Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. Customer Success teams typically answer the same questions over and over again as they gain new clients. The bad news: It’s tiresome to answer the same questions day in and day out! Lighten the load CSM’s normally carry.

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The Latest 2023 Napkin Reveal: What it Takes to Raise Capital with Christoph Janz, General Partner of Point Nine Capital (Video + Podcast)

SaaStr

Christoph Janz, General Partner of Point Nine Capital, shares what it takes to raise capital in SaaS, overall investment activity in 2023, and how to develop a convincing AI strategy. In 2016, Janz did research and tried to answer this. It’s not much worse than 2019, and it wasn’t that bad then.

AI 194
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Marketing to Developers: Core Values and Tactical Tips from GitLab’s Former CMO

OpenView Labs

After college, Ashley joined Twilio and played a key role in helping the company reach, engage, and convert its developer audience. She’s an expert on what works and what doesn’t when it comes to building successful relationships with developer audiences, software marketing teams, and technical CEOs. You can’t lie.”.

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3 Questions for Startups to Answer for Themselves in a Volatile Fundraising Environment

Tom Tunguz

65% of entrepreneurs believe that fundraising in 2016 will be more difficult than in 2015, according to First Round’s survey. In light of those changing circumstances, entrepreneurs should prepare a few different analyses for 2016. When should a startup raise immediately? When should a startup raise capital later?

Startup 100
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SaaS Metrics With Real Examples

Upscope

SaaS metrics like LTV to CAC ratios are simpler to understand when you see real examples and why they're important. Below we breakdown the metrics of one company and show you metrics for a number of others. Buffer's metrics Captured on 5th April 2016 via former co-founder of Buffer , Leo Widrich. 50 is 10% of 500.

Metrics 40
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. Metrics: What’s your target win rate for sales opportunities? . How to Develop a Customer Acquisition Strategy. Plain and simple.

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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called the V2MOM to align and manage the Service Cloud team. It was game-changing for the company, and for each team that implemented it.

Scale 100