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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 104
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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies have a primary acquisition loop that drives this scalable growth, and unfortunately, there aren’t that many acquisition loops that really scale. What they stop doing is leaving.

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Why More Funding Won’t Magically Fix Your Startup

Mucker Capital

This post originally appeared in TechCrunch back in 2015, written by our co-founder and managing partner Erik Rannala. We believe the message applies as much today as it did in 2015 when it was published. --. It pains me to see great teams and ideas collapse under the pressure that sometimes follows fundraising.

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What is product-market fit? Tapping into your best customers

ProfitWell

If you don’t have product-market fit, you could be advertising to the wrong buyer personas and attracting the wrong buyers, leading to higher churn and poor retention. Companies that have been successful in finding it are able to be more efficient with their growth resources and acquisition dollars. Marketing messaging. Churn rates.

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6 SaaS retention strategies for sustainable growth | Profitwell

ProfitWell

Align team incentives around retention. Sales teams like to track dollars in the bank each month. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed. Meanwhile, product teams are busy tracking how many features they've delivered and story points they've completed.

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Everything You Need to Know About Freemium Pricing

OpenView Labs

Freemium Model for SaaS – The Good, The Bad, and The In-between. Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? How to optimize your freemium model.

Pricing 82
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SaaS Metrics With Real Examples

Upscope

Companies developing their idea and in the early stages of generating revenue will see these metrics bounce around like an oompa loompa. Total Revenue 2015: $8,000,000 MRR: $790,162 MRR is monthly recurring revenue. Seen on an annual basis, a 10% customer churn is bad. 50 of them cancelled in that month. 50 is 10% of 500.

Metrics 40