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The Perils and Pitfalls of the “Been There, Done That” VP: Posers and Mercenaries

SaaStr

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. Zenefits was the hottest/fastest growing startup from 2013-2016. Only money.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

The Summit gathered ~40 CPOs and product leaders to chat through topics centered around product development and product-led growth. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.

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In the Vault: Placing Multiple Bets on a ‘Mosaic of Solutions’ With Former Global Payments CEO Jeff Sloan

Andreessen Horowitz

ABOUT IN THE VAULT “In the Vault” is a new audio podcast series by the a16z Fintech team, where we sit down with the most influential figures in financial services to explore key trends impacting the industry and the pressing innovations that will shape our future. Follow this show on our podcast feed so you don't miss an episode.

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Vertical SaaS Startups Require Different Go To Market than Horizontal SaaS Companies

Tom Tunguz

These are the strategies I’ve observed: All vertical software companies develop uniquely focused products. Not bad for a business founded in 1987. Broadened product portfolios enable vertical SaaS companies to upsell existing customers more software, and cross-sell software into other teams within the existing customer base.

Startup 104
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Guru’s Rick Nucci on using automation to scale your customer experience

Intercom, Inc.

Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Rick started Guru in 2013, after successfully founding Boomi (a cloud integration and data management company) and selling it to Dell. For us, that first fit was with growing sales teams.

Scale 156
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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

And while we considered illustrations, our design team ultimately decided to go in a different direction. As marketers trying to stand out in an increasingly competitive industry—is it bad for us to follow design trends? You almost always need to scope out a big chunk of your marketing team’s time, budget, and brainpower.

Trends 111
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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. By now, you’ve probably heard something about Zola. How Can Ecommerce Marketers Get More Sales Through Targeted Messaging?

Scale 111