article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Keyword research and industry reports are two ways to track market trends and identify arising opportunities. Talk to the developers and engineers.

article thumbnail

Is My Second Product Failing?

Casey Accidental

I’ll explain how I think about these decisions as a product leader and give more context on the journey of developing entirely new products inside a company. By general standards, the team found product/market fit, but will never be able to inflect growth of the combined company. Even though the team usually knows nothing in reality.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Travel: (Airbnb, Ryanair) 35.5%. Measuring the letters.

Mobile 291
article thumbnail

Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

For example, Jimmy Daly, Marketing Director at Animalz , recently called out this design trend on Twitter. And while we considered illustrations, our design team ultimately decided to go in a different direction. Although we’re not alone—custom photography seems to be another growing design trend for SaaS brands.).

Trends 111
article thumbnail

How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. Are you focusing your attention on a specific niche, i.e., affluent travelers, price-conscious fashion aficionados?

article thumbnail

Understanding Risk Management Strategies as a PayFac

Stax

To establish an effective risk management program as a PayFac, you must establish a dedicated risk management team, utilize the right tools and technology, develop proper risk management policies and procedures, conduct regular risk audits, and stay up-to-date with the latest industry regulations.

article thumbnail

SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.