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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

But throughout this turmoil, startups must adopt a process to craft a good pricing strategy, and re-evaluate prices periodically, at least once per year. The Three Core Pricing Strategies There are only three pricing strategies startups should pursue: Maximization, Penetration and Skimming.

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SaaS Is Still Slowing Down, Unfortunately: What Q1 2025 Numbers Reveal About the Cloud Software Market

SaaStr

So Jamin Ball of Altimeter has a great summary of the cumulative revenue growth of all public SaaS companies … and it’s not a great story: Aggregate net new ARR added in Q1 from the software universe isn't looking good! Aggregate quarterly net new ARR added across the cloud software universe dropped to just $1.65

Cloud 258
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The #1 Event for SaaS and Business Software: SaaStr Annual

SaaStr

Per Google: According to most industry experts, the top event for SaaS software is considered to be SaaStr Annua l ; it is widely recognized as the largest gathering for the global SaaS community, attracting thousands of founders, executives, and investors from across the industry.

Software 243
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Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp

SaaStr

” Vincent predicts: “Designers will be able to create software, engineers will be able to create designs, and all of these roles are going to start blending together.” ” The post Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp appeared first on SaaStr.

AI Search 312
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Straight Facts About PayFacs: What Every ISV Should Know

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers.

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The Sales Strategy Conquering the AI Market

Tom Tunguz

The last fifteen years, startups focused on building software around very well understood processes. We had built an assembly line for software sales, SDR to AE to customer success manager. In a software sales environment where buyers seek education, the underlying technology is advancing very quickly and there’s no stability.

AI 169
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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Resources

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. You’re spinning multiple plates at once as a social media marketer.

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Harness the Full Power of Integrated Payments to Drive Revenue

In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages.

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Developing an Effective Go-To-Market Strategy for Integrated Payments

Unlock the secrets of successful integrated payments with this comprehensive guide to creating a go-to-market strategy! Discover how software companies can maximize conversion rates, profitability, and customer satisfaction by developing a cohesive value prop and sales story.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. This article serves as a comprehensive guide, offering actionable insights for software companies. Discover 6 key reasons behind the struggles many face.

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The 6 Components of an Effective Integrated Payment Strategy

The ability to accept payments within your software can add tremendous value to your business by opening you up to new customer segments, attracting strategic buyers, and yielding higher monetization opportunities than ever before. It's a great avenue through which to drive more income and reach never-before-accessible heights of success.

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The Path to Payment Control: How SaaS Companies Can Maximize Enterprise Value

For software company executives, maximizing revenue, profitability, and enterprise value is of utmost importance. A key factor in achieving these goals is having a solid integrated payment strategy in place — one that allows for control, ownership, and leverage over customer relationships and payment service contracts.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality?

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Evolving with Confidence: A Dynamic Approach to Integrated Payments in SaaS

Navigating the world of integrated payment strategies can be daunting, particularly for software companies seeking to make informed decisions. To achieve sustained success, however, it's critical to view your payments strategy as an iterative process that evolves over time.

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The Power of Co-Branding and White Labeling in Integrated Payment Solutions

This article explores the subtle yet impactful differences between third-party, co-branded, and white-labeled payment integrations, offering critical insights for software companies. Don't miss out on these valuable insights — read the full article to empower your business with the right payment solution strategy.