SaaStr

FEBRUARY 26, 2024

The event will be 100% live and simulcast across SaaStr’s vast social media channels and YouTube page to extend reach. As SaaStr’s AI Day is free to attend, sign up here! We anticipate a similar audience to our previous digital and in-person events, which includes a high percentage of revenue leaders.

AI 195

AI Artificial Intelligence Social Media Innovation 195

User Pilot

MARCH 17, 2024

This makes it much easier to extract insights from your analysis compared to looking at mere numbers. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them. Google Analytics dashboards give you all-encompassing insights into website activities.

Social Media 98

Social Media Data SaaS Scale 98

Buffer Resources

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Enter: a media kit.   You need your media kit to be accurate, professional, and most importantly, unique — just like your content.

Social Media 99

Social Media Branding Metrics Engagement 99

Buffer Resources

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. This podcast features conversations with thinkers and innovators shaping the social media landscape.

Social Media 99

Social Media Entertainment Entrepreneurship Interviewing 99

Buffer Resources

MARCH 28, 2024

Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. What is a social media crisis?

Social Media 112

Social Media Branding Banking Communication 112

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction? Tell us in the comments!

Social Media 123

Social Media Entertainment Trends Branding 123

Buffer Resources

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction? Tell us in the comments!

Social Media 116

Social Media Entertainment Trends Branding 116

Buffer Resources

MARCH 20, 2024

Question: I'd like for you to tell me what the value of using a social media tool like Buffer is compared to Meta Business Suite specifically.   Do social platforms purposely limit the reach of scheduling tools? The social media platforms are constantly rolling out new features, and native scheduling is no exception.

Social Media 94

Social Media User Experience Strategy Management 94

User Pilot

FEBRUARY 29, 2024

Sprout Social is a product analytics platform designed specifically for social media channels. UXCam is a product analytics software optimized for mobile customer insights. You can create retention tables according to various cohorts, providing valuable insights into how users from different segments behave.

Artificial Intelligence 105

Artificial Intelligence Social Media Software Review AI Search 105

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 109

Social Media Sales Hiring Branding Technical Review 109

User Pilot

MAY 20, 2024

TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Collect customer feedback through in-app surveys like NPS , CSAT , and CES surveys to capture timely and relevant insights. A good sentiment score varies by industry.

Scale 105

Scale Social Media Benchmarks Software Review 105

Buffer Resources

FEBRUARY 5, 2024

A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. That’s dark social. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. What is dark social?

Social Media 103

Social Media Branding Engagement Strategy 103

User Pilot

MAY 20, 2024

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Iterate on the insights. Social sharing initiatives encourage users to promote the product via social media by sharing their experiences and insights about the product.

Scale 66

Scale Strategy Social Media SaaS 66

Buffer Resources

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 105

Social Media Trends Branding Technology 105

Buffer Resources

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  He provides insights into how these AI tools can be used to create effective email marketing campaigns.

Social Media 123

Social Media Payment Methods Payment Solutions AI Search 123

User Pilot

MARCH 6, 2024

Next, use the research insights to map out the customer journey for each persona, focusing on their actions at different touchpoints , challenges, and conversion events. For instance, some users may respond better to paid ads while others – to social media or content marketing. PPC and social media ads.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Buffer Resources

OCTOBER 17, 2023

Create a post that highlights the environmental, social, or economic benefits of [topic] for [target audience] ( use ). Based on [enter link], share [number] ideas for a social media post ( use ). Write a [social media name] post about [topic] that includes a call to action for [target audience] ( use ).

AI 128

AI Social Media Trends Engagement 128

Buffer Resources

OCTOBER 19, 2023

  That’s the goal of the AI Accelerator , Buffer's bespoke video-based course that hundreds of creators and social media pros have joined. It's a unique two-week journey curated by Buffer to help you level up your social media game.  The world of social media is crowded. To

AI 94

AI Artificial Intelligence Social Media Engagement 94

User Pilot

MARCH 7, 2024

Some of them include product analytics , web analytics, mobile analytics, and social media analytics. Amplitude is the best product insights tool with AI-based event analytics. Social media analytics tools. You can take these valuable insights to adapt to users’ needs, leading to more conversions.

Social Media 105

Social Media AI Search Mobile AI 105

Buffer Resources

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post). 

Social Media 124

Social Media Trends Engagement Consulting 124

User Pilot

MARCH 6, 2024

TL;DR We’ve brought 13 CRO trends that are timeless and will always work in SaaS, and they include: Add more UGC in your content : Leveraging user-generated content to enhance credibility and trust through social proof, improving conversion rates. How we use UGC on our website. How to leverage this CRO trend?

Trends 105

Trends Social Media AI Search SaaS 105

Buffer Resources

JANUARY 23, 2024

After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants.   Your content will appear over a Threads background like the one below (but note that any media you add won’t be automatically shared as a regular feed post). 

Social Media 120

Social Media Trends Engagement Consulting 120

User Pilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. That said, let’s go over what type of data you can collect and explore some customer insights examples you can learn from. Then use the insights to create targeted flows for onboarding, in-app guidance , and support.

Payment Methods 103

Payment Methods Payment Solutions SaaS Payments Payment Services 103

Buffer Resources

FEBRUARY 1, 2024

Social media growth isn’t one of them. If you’re subscribed to this newsletter, chances are you’re always seeking advice and inspiration for how to grow your social media for itself or as a pipeline to your business or creative work. How will these partnerships provide value to your audience?

Social Media 101

Social Media Branding Trends Engagement 101

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. This called for insight from one of the most knowledgeable on LinkedIn’s platform – let’s get into it. You might have even initially heard of my newsletter through LinkedIn.

Scale 94

Scale Social Media AI Engagement 94

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Source: Target/Instagram.

Payment Methods 144

Payment Methods Development Team Review Scale Social Media 144

Buffer Resources

OCTOBER 17, 2023

Since then, we’ve seen AI used for all sorts of social media tasks. The problem is most AI tools aren’t built for social media. Which means these tools don’t understand the nuances of social. It’s social media smart. But today, that changes. Oh, and access is 100% free.

Social Media 103

Social Media AI ChatGPT Growth Hacking 103

Buffer Resources

MARCH 21, 2024

During the last eight years, I’ve helped well-known SaaS companies (like Hunter and Aura) grow their traffic to hundreds of thousands of sessions from organic and social media channels.  Organic search and social media referrals have diminishing returns over time, so finding new traffic sources is crucial.

Social Media 110

Social Media Engagement Branding Construction 110

FastSpring

OCTOBER 25, 2023

We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. software and SaaS sales data from 2018-2022 to glean insights into monthly and quarterly sales trends across the last five years.

SaaS Payments 157

SaaS Payments Payment Solutions Software Review Merchant Services 157

Buffer Resources

APRIL 11, 2023

From today, Buffer’s AI Assistant can: Rephrase your posts Summmarize long-form text Expand sentences into paragraphs Generate personalized social media ideas Plus, it’s integrated with Canva's AI image generator—helping you create the perfect picture for your post.

AI 109

AI Social Media Branding Engagement 109

Neil Patel

SEPTEMBER 13, 2021

Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. The Social Dilemma. Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole.

Social Media 136

Social Media Technical Review Technology Blockchain 136

Buffer Resources

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well. What metrics are we using to calculate these top posts?

Social Media 118

Social Media Trends Engagement Metrics 118

Buffer Resources

OCTOBER 23, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Read more Teen Digital Behavior Insights A study revealing that most U.S

Social Media 86

Social Media Payments Payment Services Payment Methods 86

Buffer Resources

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. As a B2B company, you have a wealth of knowledge and insights to share with your audience.  Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience.

B2B 90

B2B Social Media Entertainment Company Culture 90

User Pilot

MARCH 26, 2024

Sprout Social – the best social media management platform. Digital analytics tools facilitate this practice of taking behavioral data from customers and delivering actionable insights that lead to better-informed decisions. Optimizely – the best digital analytics tool for multivariate testing.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Sprout Social – the best social media management platform. Digital analytics tools facilitate this practice of taking behavioral data from customers and delivering actionable insights that lead to better-informed decisions. Optimizely – the best digital analytics tool for multivariate testing.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52

User Pilot

MARCH 26, 2024

Sprout Social – the best social media management platform. Digital analytics tools facilitate this practice of taking behavioral data from customers and delivering actionable insights that lead to better-informed decisions. Optimizely – the best digital analytics tool for multivariate testing.

Artificial Intelligence 52

Artificial Intelligence SaaS Payments Payment Solutions Payment Services 52