Predictable Revenue

AUGUST 12, 2021

Nick Casale, Director of Commercial Sales at Sendoso, talks about the distinct chapters in Sendoso’s growth, the different strategies, focus, and mindsed, marked by revenue intervals of $0-1m, $1-10m interval, and $10-20m+. The post Lessons from scaling 0-1M, 1-10M, and 10-20M+ appeared first on Predictable Revenue.

Scale 306

Scale Scaling Strategy Revenue 306

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 229

Scale Sales Hiring Strategy Marketing 229

SaaStr

MAY 13, 2022

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. What is revenue marketing? Scale with SMEs.

Revenue 227

Revenue Scale Engineering Marketing 227

SaaStr

JANUARY 21, 2022

You might feel confused about where to begin, how to scale up, which mistakes you should avoid, and things you should consider before expanding. Now, let’s look at ten learnings that Dorian gathered while scaling Grammarly from a Consumer to an Enterprise brand with B2B offerings. Enter your email below for the latest SaaStr updates.

Scale 210

Scale SMB Enterprise Sales Hiring 210

SaaStr

DECEMBER 11, 2020

Now more than ever, an independent software vendor’s (ISV’s) path to profitability depends upon the strength of their go-to-market strategy. And with nearly 70% of global revenue for ISVs currently derived from third-party channel sales , no other approach to distribution ensures the exposure and revenue of the channel.

Scale 279

Scale Scaling Marketplace as a Service Cloud 279

Intercom, Inc.

OCTOBER 24, 2018

How do you scale a support organization without breaking the budget or killing the quality of the customer experience? Our belief in a modern support model will never change, but we’ve spent a lot of time iterating on how best to scale our support. Three options when scaling customer support. Automation.

Scale 178

Scale Customer Support Scaling Strategy 178

Predictable Revenue

OCTOBER 28, 2021

Nadja Brow, founder of The Doyenne Agency, joined us to explain why hiring a sales trainer instead of a sales manager will help you scale your sales organization faster. The post Why Hiring a Sales Trainer Will Help You Scale Faster appeared first on Predictable Revenue.

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Sales Hiring Scale Scaling Sales 265

SaaStr

SEPTEMBER 19, 2022

Rav Dhaliwal, Investor and Venture Partner at Crane Ventures , Lindsey Serafin, VP of Customer Success at Snyk.io , and Caitlin Sullivan, Director of Customer Success at Vanta, discuss what customer success is, who owns it, what customer metrics you should look at, and what you need to focus on if you want to scale digital customer success.

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Sales Hiring Customer Success Scaling Construction 243

SaaStr

DECEMBER 15, 2021

SaaStr Scale 2021 is starting soon. 8:00 AM (50 MIN) – The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal. 8:00 AM (40 MIN) – Top 5 Ways to Scale a Sales Team from the Team Who Had to Do It at Warp Speed with Zoom’s CRO Ryan Azus. LIVE TODAY! 7:00-8:00 AM PT.

Scale 229

Scale VP of Engineering Scaling SMB 229

SaaStr

NOVEMBER 25, 2022

Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. On top of considerable dedication, creating a scale-up requires a functional edge—a unique and unreplicable capability compared to the players in the industry.

Scale 227

Scale Scaling Marketplace as a Service Entrepreneurship 227

SaaStr

NOVEMBER 24, 2020

Check out the low down on our sponsors for SaaStr Scale who are helping to make this event happen. Grab your seat for their 12:30 PM PST workshop on Scaling with Speed: How to Streamline Your Revenue Operations with Conga. Listen to The 3 Secrets to Unlocking Revenue Through Customer Trust with GuideCX on December 9 at 8 AM PST.

Scale 248

Scale Scaling Outsourced Development compliance 248

FastSpring

APRIL 18, 2024

4 ways a comprehensive, localized pricing strategy can lead to higher profits. A Strategic Approach to Pricing Building a pricing strategy is one of the most challenging steps when scaling internationally, as the problem you’re solving might be experienced differently by your potential customers.

Payment Methods 78

Payment Methods Payments SaaS Payments Merchant Services 78

SaaStr

NOVEMBER 28, 2022

These two departments are a SaaS company’s most important; without their alignment, there is no growth or scale. From 2010 until 2015, the SaaS world was becoming more complex with the introduction of static bundles and recurring revenue as an addition to the annual/monthly subscription model. Common SaaS strategies for 10x growth.

Scale 204

Scale Finance Sales Hiring Scaling 204

Intercom, Inc.

JULY 28, 2022

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. By the time he left to join Google Cloud as EMEA VP of Operations and Customer Growth, Salesforce had around 17 billion dollars in revenue and almost 50,000 employees.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

SaaStr

DECEMBER 14, 2022

Yamini Rangan, CEO at HubSpot, has many insights on how to serve SMB customers at scale. In 2022, SMBs have had to develop strategies that drive the most value and be more efficient with their capital. So when it comes to portioning your budget to the long tail, you need to have a clear strategy for allocating your finite resources.

Scale 228

Scale SMB Scaling Innovation 228

SaaStr

APRIL 24, 2022

Navigating the CRO and CMO Relationship with G2 and SalesLoft: Mike Weir, Chief Revenue Officer, G2; Steve Goldberg, Chief Revenue Officer, SalesLoft; Amanda Malko, CMO, G2. Revenue Marketing: Build for Scale with Podium’s SVP, Revenue Marketing Jess Weimer. appeared first on SaaStr.

Sales Hiring 275

Sales Hiring Revenue Scale SMB 275

Sales Hacker

JUNE 27, 2022

Join Hana Elliot, VP of Revenue at Vendition and Deniz Olcay, Senior Product Marketing Manager at Allego for a deep-dive into the quickly evolving world of sales enablement. Proven strategies to streamline your learning and content libraries to earn strong seller adoption. Tactics to keep your team razor-sharp for every touchpoint.

Scale 83

Scale Scaling Strategy Sales Enablement 83

Buffer Resources

AUGUST 16, 2023

However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. So, how could these startups scale while others struggled to find their footing? So how did I scale my PR agency to a coveted seven-figure powerhouse? To scale and truly stand out, I needed to niche down.

Scale 79

Scale Scaling Strategy Social Media 79

SaaStr

AUGUST 21, 2021

In the age of the customer, how can growing companies scale their CX efforts over time and through expansion? Devoting resources to customer-centric strategy results in happier customers and higher revenue, even through periods of growth. As for final advice for scaled CX, Rangan says, “Simplify to scale, do not complicate.

Scaling 250

Scaling Enterprise Company Culture Interviewing 250

SaaStr

JULY 13, 2022

Co-founder and CEO of Insider , Hande Cilingir, talks about what it takes to write a successful revenue growth story. She draws from personal experience scaling a global product company to $1B and shares common mistakes. The establishment of the enablement function is vital in scaling a business.

Scale 225

Scale Sales Hiring Revenue Marketplace as a Service 225

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 59

Retention Metrics Strategy Scale 59

SaaStr

JANUARY 6, 2021

How do you scale a company based that can be collaborative for everyone in your org — from finance to marketing? Howie Liu, CEO and Co-Founder @ Airtable shares the strategies he used to gain traction with a low-code platform. The post Lessons in Scaling a Low Code Platform with Airtable appeared first on SaaStr.

Scale 201

Scale Software Review Scaling Sales Hiring 201

SaaStr

NOVEMBER 13, 2020

On December 8, join @Talend #CMO @LaurenV for a roundtable session at @saastr Scale 2020 "The Five Hardest #Marketing Decisions to Make and How to Get Them Right with Talend." Our next big digital mega-event SaaStr Scale is coming up soon, Dec 8-9!! Tim Willey, SVP, Commercial Strategy and Operations, ForgeRock.

VP of Engineering 179

VP of Engineering Scale Scaling CTO 179

SaaStr

MAY 5, 2021

The prior stages were all about scaling our core product and our product function. Geoffrey Moore’s bowling pin strategy provided a great framework for refreshing our product direction and strategy, and casting vision for a new and exciting roadmap. . 50-75M: Determine your second act. Then it becomes time to execute.

Strategy 278

Strategy Scale Innovation Interviewing 278

SaaStr

MAY 10, 2022

He highlights the three key strategies that helped TripActions scale and boost their revenue. With a clear strategy for direction, stakeholders, employees, and customers can remain loyal and invest confidently, even during a crisis. Let’s take a look at how TripActions built smart products that they were able to scale: .

Travel 206

Travel Revenue Underperforming Technical Team Scale 206

SaaStr

FEBRUARY 17, 2023

While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue.

Retention 213

Retention Revenue Startup Sales Hiring 213

FastSpring

SEPTEMBER 16, 2022

You may already be thinking about ways to reduce your expenses and shift your overall growth strategy. When FastSpring’s Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently saw pricing as one of the most essential growth levers they employed to meet their next revenue goal.

Pricing 118

Pricing Payment Solutions Payment Services SaaS Payments 118

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017. In the U.S.

Payment Methods 196

Payment Methods Acquisition Scale Payments 196

SaaStr

FEBRUARY 27, 2023

This was Storyblok’s strategy when it started expanding its team. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. They also hired a VP of Partners who knew how to scale B2B software.

Scale 199

Scale Sales Hiring Sales Recruiting Scaling 199

Agile Payments

AUGUST 22, 2023

6 Financial Strategies for Maximizing Corporate Efficiency “A strategy, even a great one, doesn’t implement itself” Jeroen De Flander, Author of The Art Of Performance In the corporate world, inefficiency is a very dangerous field. Research records a 20-30 % loss in companies revenue yearly due to company inefficiencies.

Strategy 88

Strategy Technical Review Technology Scaling 88

SaaStr

NOVEMBER 16, 2021

We’re getting excited for the third annual SaaStr Scale on December 15. It’s all digital, and all free.

Scale 214

Scale Scaling SMB Strategy 214

SaaStr

JUNE 22, 2021

If they don’t work together like a well-oiled machine — and surprisingly, often they don’t — you’ll have a real problem on your hands trying to scale. In sum -> Learning and understanding how to maximize the revenue per lead. The problem is, they don’t scale. They don’t scale.

Sales Recruiting 300

Sales Recruiting Scale Sales Hiring Revenue 300

SaaStr

APRIL 26, 2023

But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. Keep reading to learn Robertson’s five customer marketing strategies guaranteed to grow your business. Scale Intentionally and Make Trade-Offs As you grow your org, you may ask yourself, “What am I looking for? Who am I hiring? The answer?

Scale 219

Scale Strategy Marketing Education 219

SaaStr

APRIL 5, 2023

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Considering aspects of sales and GTM strategies. How do I think about scale? Not every leader is created equally.

Sales Hiring 199

Sales Hiring Education Scale Strategy 199

SaaStr

FEBRUARY 9, 2024

In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. GC thinks about building out your Go-To-Market team in 3 ways: Short vs. long-term needs Product maturity Experimental vs. scale Short-term vs. long-term needs. Experimental vs. Scale.

Scale 265

Scale Sales Hiring Sales Marketing 265

Tom Tunguz

AUGUST 28, 2021

Many people think of pricing as monetization, but just as important to think through it as an acquisition strategy. If your costs are material and scale with usage like Twilio, then usage based pricing aligns your costs with your customers' spend. Here’s a simplified 2x2 matrix to distill some of the ideas we discussed.

Pricing 268

Pricing Strategy Startup Scale 268

SaaStr

JANUARY 28, 2022

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? The go-to-market segment worked together on key metrics across the revenue board.

Scale 181

Scale Sales Hiring Scaling Sales Recruiting 181