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Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre (Pod 527 + Video)

SaaStr

Gorgias CEO Romain Lapeyre has successfully scaled the Gorgias SMB customer base from 1,000 to 10,000 by relying on data. For example, Gorgias offered a free iPhone to anyone who referred a client. . The post Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre (Pod 527 + Video) appeared first on SaaStr.

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Networking Technology: SMB

SaaS Metrics

You might not have heard of the SMB protocol but still use it daily. The Server Message Block (SMB) is a network protocol. Some also refer to it as the server/client protocol because servers can share resources with the clients. All Windows operating systems which are used for networking can run the SMB protocol.

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The State of Software Buying: From SMB to Enterprise with G2’s CMO

SaaStr

Customer references are difficult to find. The post The State of Software Buying: From SMB to Enterprise with G2’s CMO appeared first on SaaStr. According to the data, the top obstacles are: Inability to get credible customer content. Lack of knowledge of vendor offerings. Not enough reviews on review websites. .

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Waze’s Head of Sales on The 4 V’s: Volume, Variety, Value, and Velocity

SaaStr

Waze sales executives Fernando Belfort , Head of SMB Sales, and Kendra Wrightson , Head of Sales Enablement, discuss optimizing sales processes for four essential data points: value, variety, volume, and velocity. You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. .

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5 Interesting Learnings From Shopify. At $3+ Billion in ARR.

SaaStr

You don’t have to leave your SMBs behind as you go upmarket. You can be both SMB and enteprise consistently. Both Shopify and Zendesk have added rich enterprise offerings over time, but despite the larger ACVs of bigger customers, SMBs have kept up as a percent of revenue. We also saw this with Zendesk here.

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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). 2 rules for transitioning from SMB to enterprise. Focus on reference and renewal.

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Top 4 SaaS Valuation Metrics at Different Growth Stages

OPEXEngine

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Companies are experimenting with subscription terms and packaging, and may also discount more to get early customers and references.